Child-directed game and request consent with UMP

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beisof...@gmail.com

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Dec 18, 2023, 5:10:49 AM12/18/23
to Google Mobile Ads SDK Developers

Hello, I received a warning from Admob that I may experience advertising restrictions if I do not obtain user consent for my game aimed directly at children, which is live on Google Play. I was already showing ads aimed at children with TagForChildDirectedTreatment.True, Anyway I implemented the UMP sdk in my game (https://developers.google.com/admob/unity/privacy?hl=en). After consent has been gathered i request ads with child-directed setting (https://developers.google.com/admob/unity/targeting?hl=en).

But this time Google Play rejected its update because it transmits Android Advertising ID(AAID) and so on.

What am I doing wrong? Is UMP collecting information that should not be collected in child-directed apps? If I set TagForUnderAgeOfConsent = true in ConsentRequestParameters, won't UMP collect this information, so is this what I need to do? Why is there not enough information about child-directed apps when every time something new comes out? Thanks in advance

Mobile Ads SDK Forum Advisor

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Dec 18, 2023, 6:44:29 AM12/18/23
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Hi,

Thank you for contacting the Mobile Ads SDK Support team.

I will check with our team regarding your query and one of my team members will reach out to you once we have an update on this. Meanwhile, your patience is highly appreciated.
 

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Thanks,
 
Google Logo Mobile Ads SDK Team


Mobile Ads SDK Forum Advisor

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Dec 20, 2023, 9:47:53 AM12/20/23
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Hi Beisoft Studio,
 

When using the UMP SDK, consent is not requested from the user when tagForUnderAgeOfConsent (TFUA) is set to true. Mixed audience apps should set this parameter for child users to ensure consent is not requested. In practice, when using the UMP SDK, this means ad requests for child users won’t have a TC string present, and Limited Ads is applied.

Important: The TFUA tag set on the UMP SDK is not forwarded to the Google Mobile Ads SDK. You must set the tagForUnderAgeOfConsent ad request parameter explicitly to have it applied for ad requests. See Tag an ad request for EEA, the UK, and Switzerland users for restricted data processing for more information about data processing restrictions for these users.

Please let us know if it doesn't work for you.

Thanks,
Jill
Google Mobile Ads SDK Team


 

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beisof...@gmail.com

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Dec 21, 2023, 4:07:46 AM12/21/23
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Thank you this is very informative. It was set only TagForChildDirectedTreatment true when I requested an ad. Because this document (https://developers.google.com/admob/unity/targeting?hl=en) say that "The tags to enable the Child-directed setting and TagForUnderAgeOfConsent should not both simultaneously be set to true. If they are, the child-directed setting takes precedence."

Now I will set both tags (TagForUnderAgeOfConsent.True and TagForChildDirectedTreatment.True ) as you said and i don't use the UMP SDK because game is child-directed not for mixed group so i don't have to use the UMP SDK (you say that The TFUA tag set on the UMP SDK is not forwarded to the Google Mobile Ads SDK. Then there's no need to use it.)

If I do it as I explained, Will i comply with the EEA, the UK, and Switzerland users for restricted data processing regulations and not receive a warning from Admob, right?

Thank you very much.


20 Aralık 2023 Çarşamba tarihinde saat 17:47:53 UTC+3 itibarıyla Mobile Ads SDK Forum Advisor şunları yazdı:

Mobile Ads SDK Forum Advisor

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Dec 26, 2023, 12:07:48 PM12/26/23
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Hello,

If you set the child-directed tag in both the UMP SDK and the Google Mobile Ads SDK, it is expected that you will be in compliance. You may still see warnings but those would only be applicable to users on older versions. If necessary, you can debug the error logs in the AdMob UI to confirm. See Tag for under age of consent for more information. 

Thanks,
Justin

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anat...@gmail.com

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Dec 28, 2023, 11:11:32 PM12/28/23
to Google Mobile Ads SDK Developers
Hello


Just to clarify if I understand your answer:
Is it enough to set in Admob SDK:
setTagForChildDirectedTreatment(TAG_FOR_CHILD_DIRECTED_TREATMENT_TRUE);

and in UMP SDK:
setTagForUnderAgeOfConsent(true)

to be compliant with both Google Play and AdMob for child directed app (mixed audience)?
UMP will not send ID in this case?

thanks!

Mobile Ads SDK Forum Advisor

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Jan 2, 2024, 8:10:30 PM1/2/24
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Hello there,

Thanks for the follow-up.

To clarify:
  • `setTagForChildDirectedTreatment` is for indicating whether you want Google to treat your content as child-directed when you make an ad request, in compliance with COPPA
  • `setTagForUnderAgeOfConsent` is for marking your ad requests to receive treatment for users in the European Economic Area (EEA) under the age of consent, in compliance with GDPR
Call `setTagForChildDirectedTreatment` with `TAG_FOR_CHILD_DIRECTED_TREATMENT_TRUE` or  `setTagForUnderAgeOfConsent()` with `TAG_FOR_UNDER_AGE_OF_CONSENT_TRUE` will prevent the transmission of the Android advertising identifier (AAID).

See details in our Targeting documentation.


Regards,
Joshua

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