Mobile Ads SDK (iOS) Native Style Video blank when using TCF String

[Mikko Vartiainen]

Hello,

We’ve encountered an issue with the Mobile Ads SDK for iOS when displaying native-style video ads.

Our setup uses a simple Native Style that includes a video element via the #%NATIVE_VIDEO_WRAPPER%# macro. We load this as a fluid-sized banner in our iOS application.

The problem occurs when the IAB TCF consent string is present: the video area appears blank. Only the player controls (pause and mute) are visible. Audio plays correctly, but the actual video content does not render.

When we remove the consent information, the video displays normally.

This issue can be reproduced using the sample app available here: https://github.com/googleads/googleads-mobile-ios-examples

By default the sample app is using IAB TCF consent string. To test case without IAB TCF consent string, provided consent manager needs to disabled and app needs a clean reinstall (otherwise sdk will pickup stored consent string)

Has anyone else run into this, or is there guidance on how to resolve it?

Thanks!

[Mobile Ads SDK Forum Advisor]

Hi Mikko,

 

Thank you for contacting the Mobile Ads SDK Support Team.

 

I apologize for the delay in responding. I am currently investigating this issue and will share an update with you by tomorrow.

Thanks,

 

Mobile Ads SDK Team

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[2025-12-16 22:37:04Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01wn0ri:ref" (ADR-00347765)

[Mobile Ads SDK Forum Advisor]

Hi,

Thanks for your patience.

I tested this behavior using the Google sample app and verified the IAB TCF consent values. In my tests, native video ads rendered correctly when consent was fully accepted and when it was fully denied, even with the consent string present.

Since I was unable to replicate the issue, could you please share the following details to help me investigate further?

• A sample project reproducible app where the issue occurs
• A screen recording clearly demonstrating the issue
• Google Mobile Ads SDK version used in your app

I will look out for your update.

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Thanks,

 

Mobile Ads SDK Team

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[2025-12-17 15:04:09Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01wn0ri:ref" (ADR-00347765)