Will there be an GDPR compliant version of AdMob without ANY cookie?

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Bevor

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Apr 30, 2018, 4:57:16 PM4/30/18
to Google Mobile Ads SDK Developers
I have a technical question to the information of this help page: https://support.google.com/admob/answer/7666366

Google says:
A Non-Personalized Ads solution (DFP Help Center, AdMob Help Center, AdSense Help Center) allows you to present EEA users with a choice between personalized ads and non-personalized ads (or to choose to serve only non-personalized ads to all users in the EEA). Non-Personalized Ads only use contextual information, including coarse general (city-level) location. ​
  • Although these ads don’t use cookies for ad personalisation, they do use cookies to allow for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Consent is therefore required to use cookies for those purposes from users in countries to which the ePrivacy Directive’s cookie provisions apply.

How can this be a GDPR compliant "non-personalized ads solution", because if you set any cookie to allow for frequency capping, aggregated ad reporting, and to combat fraud and abuse, then this is still a personalized ads solution. Does Google really think that someone give consent to this?


The only solution can be an SDK which does not save any cookie to be GDPR compliant. Are there any purposes to provide a solution without any cookie? Otherwise I don't understand what all these changes with "non-personalized" options are good for, because the legal problems are still the same.

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