Hi Liran,
Thank you for reaching out to us.
The behavior you've mentioned is intended for Native Ads. Please note that all click events for native ad elements (inside the UnifiedNativeAdView) are handled by the Mobile Ads SDK. Implementing any custom click handlers on any views over or within the native ad view isn't allowed. Also, as per Native ads policies & guidelines, the background of the ad must be not clickable (no clickable “white space”). If you use the image element as the background of the ad, the image must be not clickable.
Regards,
Mark Albios
Mobile Ads SDK Team
Hi Liran,
Kindly note that the appearance of native ads depends wholly on both the ad creative shown, as well as on the developer's choice of how they structure the native ad elements against each other. A "clicking effect" may or may not be present depending on the creative, but that is already out-of-scope for the AdMob SDK. For comparison, banners, interstitials, and rewarded ads normally do not have clicking effects as well; these ads normally take you straight to the advertised site/app without much fanfare.
Empty spaces (or whitespace) having no effects when clicked is intentional behavior for ads in general. Having whitespace take you away from the app and into an advertised site (due to being clicked) can be viewed as negative user experience, seeing that whitespace is expected to be exactly just that: an empty space with nothing special going on. We must reiterate that this is also part of our native ads guidelines: there should be no clickable whitespace, as this tends to lead into false ad clicks in general.
You may opt to customize the look of your native ad (by way of having control over its design layout) in order to introduce more clarity into what native ad elements are clickable or not. With that said, I'm afraid that we will not be able to share insights on how to go about this, as this is more of an ad design concern already, which is out-of-scope for our assistance.
Regards,
Ziv Yves Sanchez