Handling UMP GDPR consent

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Tim

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Aug 11, 2025, 6:30:24 AM8/11/25
to Google Mobile Ads SDK Developers

Hello,

I have been trying to implement AdMob's UMP to comply with GDPR regulations, however I haven't been able to find clear answers to the following questions:

1) Once the GDPR form has been shown to the user, can I initialise the AdMob SDK regardless of the user's consent choices?

2) Once the SDK is initialised, do I need to manually evaluate individual consent flags (purpose 1, 2, 3, etc.) to determine which ad type to request, or can I simply call standard ad loading/showing methods and let AdMob automatically serve the appropriate ad type (personalised, non-personalised, limited, or no ad) based on the stored consent choices?

Thank you.

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