Sudden drop in eCPM around Nov 6th on Android app

[lko...@gmail.com]

Hi!

I have just noticed a sudden drop of over 60% in eCPM of all my AdMob ads in my Android app. 

Banner eCPM dropped from about $0.40-0.50 to $0.08-0.10, Intestitials went from $5-6 to $2-2.5.

Same goes for number of clicks and CTR, so I suspect there's some problem in either of proper displaying of the ads, or with proper counting of user's clicks.

Was there any library or formal change, that could be causing such behaviour? 

My app is still using play-services-ads:20.3.0 and I will be updating it in following weeks, but I am still working on some other things, that prevent the update. Also could using outdated library cause such clicks drop, while still counting some of them?

[Mobile Ads SDK Forum Advisor]

Hello,

Thank you for reaching out to us. However, I'm afraid that this forum can only provide support on the technicalities related to the code implementation of the Mobile Ads SDK. For revenue-related concern and performance of ad units, we recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this.

Regards,

Teejay Wennie Mobile Ads SDK Team

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