Why low ecpm on banner ads

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Akinbami Taofeek

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Feb 16, 2023, 1:01:21 PM2/16/23

to Google Mobile Ads SDK Developers

Most times my ecpm is around 0.09 USD or less why is it that low. I get around 30k ads impression daily and it returns around 3 USD

Mobile Ads SDK Forum Advisor

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Feb 17, 2023, 1:39:30 AM2/17/23

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Hello Akinbami,

Thank you for reaching out to us.

I'm afraid eCPM, match rate, and impression issues are dealt with in the AdMob Help Center. For revenue-related concern and performance of ad units, we recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this. You may check this Advanced techniques to optimize in-app revenue with Google AdMob guide and optimization tips that can help you regarding this. Kindly note that the SDK just requests an ad to the ad server (E.g: AdMob), and I'm afraid that it doesn't have any control on eCPM, fill rate, match rate, or impression of your app. This forum can only provide support on the technicalities related to the code implementation of the Mobile Ads SDK.

Regards,

Zoilo Isagani
Mobile Ads SDK Team