App rejected for families ad format requirements

[Qingling Chu]

Hello, our app update has been rejected due to the following issue:

Issue found: Families ad format requirements
Your app contains ads that do not comply with our Families ad format requirements. For instance, we do not allow:

• Ads that interfere with normal app use and are not closeable after 5 seconds.

We utilize AdMob as our In-App Advertising (IAA) provider and implement Rewarded Ads. (Based on the app design, Rewarded interstitial (Beta) is not suitable for our app.)

Moreover, we have set the 'SetTagForChildDirectedTreatment’ as G, and the same setting has been configured on the Admob page.

What steps should we take to resolve this problem?

Thanks for your support.

We are looking forward to hearing from you.

Regards

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK Support team.

I would recommend you to check the Comply with Google Play’s Families Policy using AdMob help centre article for more information.

To investigate the issue, could you please share your app ID via reply to author option.

Thanks,
 

Mobile Ads SDK Team

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[2025-08-11 11:07:24Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01syfQr:ref" (ADR-00329465)

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for getting back to us.

Kindly note that the App ID is a unique ID number assigned to your apps when they're added to AdMob. The app ID is used to identify your apps and follows the format: ca-app-pub-8624xxxxxx85~42xxxxxxx37. Kindly provide the app ID and ad unit ID via reply to author option for further investigation. 

Please note that the maximum length to skip a rewarded ad is 30 seconds. If high-engagement ads are enabled, the maximum length to skip a rewarded ad is 60 seconds. A reward will be granted once skip time is reached.  

If the target audiences of your app are children and older audiences, then the “Monetisation and advertising that interferes with normal app use or gameplay, including rewarded or opt-in ads, that are not closeable after five seconds” is prohibited when serving ads to children or users of unknown age.

Could you please confirm whether you have included following code in your project:

RequestConfiguration requestConfiguration = MobileAds.getRequestConfiguration()

    .toBuilder() .setTagForUnderAgeOfConsent(RequestConfiguration.TAG_FOR_UNDER_AGE_OF_CONSENT_TRUE)

 .setMaxAdContentRating(RequestConfiguration.MAX_AD_CONTENT_RATING_G)

    .build();

MobileAds.setRequestConfiguration(requestConfiguration); 

For more information, kindly refer to the Create a rewarded ad unit, Ads format requirements, Examples of common violations and Users under the age of consent.

Thanks,
 

Mobile Ads SDK Team

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[2025-08-11 19:08:02Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01syfQr:ref" (ADR-00329465)