Hi there,
Thank you for contacting the Mobile Ads SDK Support team.
Can you point me to where AdMob recommends that we do not make an ad request every 60 seconds or so?
AdMob speaks about refreshing ads which recommends that you have ads persist for 60 seconds or longer, depending on the functionality of your app. Our internal tests have shown that this ensures users have enough time to engage with ads, providing the best performance for both advertisers and publishers. Furthermore, these tests have shown that refreshing ads more often can hurt the fill rate for our publishers.
If your app is automatically refreshing ads, make sure ad requests are not made when the screen is off. Also, if users navigate to and from pages with ads in an app over a short period of time, a new ad request should not be made sooner than the recommended 60 second rate.
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Mobile Ads SDK Team |