AdMob 'video ads' ad format API documentation

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jeff.c...@dts.com

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Jan 17, 2017, 5:41:03 PM1/17/17
to Google Mobile Ads SDK Developers

Hello,
On the AdMob marketing pitch site under the heading "choose the right ad format", the following ad format descriptor appears below (and separate from) the interstitial format: "AdMob’s video ads bring rich brand experiences to your app, and the flexible nature of the format allows users to skip the video after 5 seconds" -- what section(s) and specific classes of the Google Mobile Ads API is this video ad format descriptor referencing?

On the same page and to the left of the "choose the right ad format" section, there is a carousel of example ad images.  The ad format example image at 1-based index 5 in the image carousel (see below) has the caption "In-App Video: TrueView Ad"; what is a TrueView ad and where is it documented in the Google Mobile Ads API?  A cursory search for Google TrueView suggests that it is primarily a concern of advertisers on YouTube and similar video networks, but is there a way to display TrueView video ads (or similar video ads featuring a run length and skip button) in an Android app using the Google Mobile Ads SDK?  If not, would another ads SDK, such as Doubleclick for Publishers, support ads using the TrueView video ad format?  Basically I'm hoping to display the equivalent of a YouTube video pre-roll/post-roll ad at transition points in my app.


cheers,

Jeff Creswell


Joshua Lagonera (Mobile Ads SDK Team)

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Jan 17, 2017, 10:24:41 PM1/17/17
to Google Mobile Ads SDK Developers
Hi Jeff,

AdMob uses TrueView to serve some video Interstitial Ads, and as such, you request for Interstitial Ads normally. However, make sure that when you create your Interstitial Ad Unit ID, you select Video as one of its Ad Types.

That said, you might need to use the Interactive Media Ads (IMA) SDK for the scenario you want to achieve. We have an Introduction Guide for Android developers here. You can also contact their public support forum since they have more expertise with the IMA SDK.
Additionally, you may consult this forum post for more information on the same matter.

Regards,
Joshua Lagonera
Mobile Ads SDK Team
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