What does AdMob do if ATT is denied ?

[Diana B]

I have the following scenario on iOS:

I use the flutter ump sdk for gdpr and ATT consent:

-> I show GDPR consent form:

         -> User does not consent to anything -> I don't show ATT consent form

         -> User consents to all or some of the options -> I request the ATT consent -> If user refuses to grant consent on the ATT screen what does AdMob do? Does it track the user ? I ask because if the user refuses the GDPR consent I get error code 1 when loading ad but when user refuses the ATT screen I get normal ad loading.

Here is the Apple definition of tracking:

https://developer.apple.com/app-store/user-privacy-and-data-use/

Does Admob sdk track the user even when ATT is refused by the user? Why is there a difference between the 2 scenarios?

Thanks,

Diana

[Mobile Ads SDK Forum Advisor]

Hi Diana,

Thank you for contacting the Mobile Ads SDK support team.

The AdMob SDK does not track the user even when ATT is refused by the user. However, it may still collect some limited data, such as the device's IP address and the app's bundle ID, in order to serve ads. The reason for the difference between the two scenarios is that GDPR is a European regulation that gives users more control over their data, while ATT is a US law that focuses on protecting users' privacy from tracking.

Under GDPR, users must explicitly consent to their data being collected and used for advertising purposes. If the user does not consent, then the publisher cannot collect or use their data.

Under ATT, users do not have to explicitly consent to their data being collected and used for advertising purposes. However, if the user refuses to grant ATT consent, then the publisher cannot use the IDFA to track the user across different apps.

In the scenario you described, the user has not consented to GDPR, so the publisher cannot collect or use their data. The user has also refused to grant ATT consent, so the publisher cannot use the IDFA to track the user across different apps. As a result, the AdMob SDK will not track the user.

However, it is important to note that the AdMob SDK may still collect some limited data, such as the device's IP address and the app's bundle ID, in order to serve ads. This data is necessary to ensure that ads are relevant and that publishers are paid correctly. Overall, the AdMob SDK respects users' privacy and will not track users without their consent.

I hope this information is helpful. Please let me know if you have any other questions.

This message is in relation to case "ref:!00D1U01174p.!5004Q02q9CQA:ref"

Thanks,
 

Mobile Ads SDK Team