Clarification on User Data Collected by AdMob for Privacy Policy

[Sevlac]

Hi! I am in the process of developing an Android application that will use Google's AdMob for advertising. As I am finalizing my Privacy Policy, I want to make sure that I accurately represent the data that AdMob collects from my users and how this data is used and shared.

Could you please provide detailed information about:

1. The types of data that AdMob collects from the users of my application. This includes both personally identifiable information (PII) and non-personally identifiable information.
2. How AdMob uses this data, for instance, for ad targeting or personalization.
3. How this data might be shared, both within Google's ecosystem of services and with third parties.

Moreover, could you guide me on the best way to incorporate this information into my Privacy Policy? Is there a recommended format or language that Google suggests using when describing AdMob's data practices in a Privacy Policy?

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for reaching out to us.

With regard to your concern, the Google Mobile Ads SDK collects and shares the following data types included in this documentation (https://developers.google.com/admob/android/privacy/play-data-disclosure#data_collected_and_shared_automatically) automatically for advertising, analytics, and fraud prevention purposes. Kindly note that, all of the user data collected by Google Mobile Ads SDK is encrypted in transit using the Transport Layer Security (TLS) protocol. You may check this documentation (https://developers.google.com/admob/android/privacy/play-data-disclosure#data_handling), on how data is being handled on the SDK. The data being collected and shared is depending on your usage. Kindly check this for more information (https://developers.google.com/admob/android/privacy/play-data-disclosure#data_collected_and_shared_depending_on_your_usage).

This message is in relation to case "ref:_00D1U1174p._5004Q2mCQIZ:ref"

Thanks,
 

Mobile Ads SDK Team