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I've deployed an application in the play store, and prior to that had setup admob. The app successfully displays ads, and I see some numbers for hits on the admob stats page. My question is what is the purpose of linking an add to an app? Is it required? Is there a benefit to doing so? I see my app is now available to manually link by looking it up in the play store.
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Eric Leichtenschlag (Mobile Ads SDK Team)
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Nov 13, 2014, 5:58:02 PM11/13/14
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It enables you to run app install house ads using that app should you choose to enable them later. I'm not aware of any other benefits, other than a nice icon in your UI. You can still earn money through that app even if you don't link it.