My App eCPM is decreasing day by day

[Dev appsexpert]

Hello ADMob,

I am facing issue with app ads eCPM.
For my app Hindi News eCPM is decreasing every month instead of increase in app traffic which is causing low revenue.
In December eCPM was around 0.77 in January it was around 0.53 and now its 0.50. I have not changed any setting in admob.
Please suggest how it can be improved .


Thanks & Regards,
Expertdevapps.

[Json Andrew]

I am facing this issue as well, while number of requests and clicks is growing!

I appreciate if someone from Google can instruct us why is this happenning.

[Json Andrew]

FYI, I am facing huge eCpm decreasing for the last 5 days, where revenue is almost 50% of what is used to be.

This shouldn't be related to decrease in number of clicks, because I have almost same number of clicks.

[Amy Quispe (AdMob SDK Team)]

eCPM changes due to seasonal issues and a lot of other factors.

[Dev appsexpert]

Hello Amy,

When will this seasonal issue fixed ?

And what change we can do in our application to address other factor so eCPM can be improved?

Thanks & Regards,

Expertdevapps

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[Pykana Bengpan]

When will this seasonal issue fixed ?

I think never :-)