What is a good CTR in Admob?

[Xavier]

Hi,

I wonder what does AdMob consider to be a good CTR.

I guess that some ad campaigns are only offered to apps that average a
minimum CTR or fulfill a certain criteria, which I don't know, so it
would be nice to have some information from AdMob on how does their ad
network work.

In the CTR case, as a developer I can adjust the ad refresh time,
decreasing it can lead to a higher number of clicks but will also
decrease the CTR, so, what CTR should we target? 1%, 1.5%, 2%, more?

Cheers,
Xavier

[jlim]

With 400k impression, I am getting ard 0.15% CTR after adsense update.
Hope this help.

[jlim]

oh... and that is with 30 secs refresh

[Xavier]

That's a pretty low ctr I would say. What made you choose that refresh
rate? Did you try other values before deciding? Just curious.

[jlim]

Yeah. will be happier with a higher CTR.
Getting higher CTR with higher other providers.
but then their fill rate is not as high.
so it is about the same at the end.
We tried 15 secs at the beginning.
it didnt make a difference changing to 30 secs. just that CTR double.
Do not want to refresh too often and consume users mobile data for no
reason.
I may try 45 secs one day.

[Jim]

On some of our apps we had a 13 second refresh - then changed it to 17
(about 30% longer). Our CTR did not change, so we saw a 30% drop in
revenue. That demonstrates with some apps fresh ad content is more
critical, and with others ad exposure time is more important. In this
example, if our users see fresh ads, they click. So, fewer ads simply
meant fewer clicks.

This is an important measure of app design and effectiveness along
with pertinent ad selection. If ads refresh too quickly, users do not
have time to view the ad. However, without fresh content, after an
uninteresting ad is viewed, it is pointless to continue to have it
displayed.

This emphasizes the need for filters and testing various refresh
rates. AdMob has a great policy by stating they "maximize eCPM." If
you can reduce your requests and increase your eCPM (by improved CTR),
then you should. It will minimize errors, improve user experience and
maximize revenue - all at the same time.

I would be nice if AdMob could chime in to say whether they have a CTR
goal (maybe by category?) or do not have one (maybe they might in the
future?). Maybe they feel they can't have one because it is more "art
than science." Any guidance here?

Thanks,
Jim

[Rp Tech Online]

Dear All,

Please tell me what is the safe range for CTR  for admob.....

[Stephen Aldous]

With ~195,000 sessions per day, I am getting 0.36% CTR.

[Deepika Uragayala- MobileAds SDK team]

Hi Stephen,

Thanks for reaching out to us. Our team deals with technical Mobile Ads SDK technical queries only. I would suggest that you contact our Product Support team who is best equipped to provide support for all account related queries. 

Regards,

Deepika Uragayala

Mobile Ads SDK Team

[need...@gmail.com]

my ctr is 4 %  is it safe ? 

[mobileadssdk-a...@google.com]

Hi there,

The Click-through Rate should differ from application to application. However, kindly note that our forum is for Mobile Ads SDK concerns only. If you have any concerns with regards to the performance of your ads, it would be best for you to contact our Product Support Team as they are more equipped to shed some 

light on these types of concerns.

That said, kindly refrain from re-opening old threads. If you would like further assistance with regards to the Mobile Ads SDK, then feel free to create a new thread and we will be happy to assist you thereon.

Regards,

Joshua Lagonera

Mobile Ads SDK Team

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