Need explaination on ump purpose consent

[Ahmad Raza]

Hi, I'm a unity mobile game developer.
Currently, I'm working on monetization sdk.
Our sdk contains the following native sdks like:

• Admob
• Applovin
• Firebase
• Adjust

All mentioned sdks have their own privacy/consent settings. Let me explain all of them.
Firebase consent
// Set consent types. Map<ConsentType, ConsentStatus> consentMap = new EnumMap<>(ConsentType.class); consentMap.put(ConsentType.ANALYTICS_STORAGE, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_STORAGE, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_USER_DATA, ConsentStatus.GRANTED); consentMap.put(ConsentType.AD_PERSONALIZATION, ConsentStatus.GRANTED); mFirebaseAnalytics.setConsent(consentMap);

MAX consent
MaxSdk.SetDoNotSell(false);
MaxSdk.SetHasUserConsent(true);

Adjust consent

AdjustThirdPartySharing adjustThirdPartySharing = new AdjustThirdPartySharing(null); adjustThirdPartySharing.AddGranularOption("google_dma", "eea", "1"); adjustThirdPartySharing.AddGranularOption("google_dma", "ad_personalization", "1"); adjustThirdPartySharing.AddGranularOption("google_dma", "ad_user_data", "1"); Adjust.TrackThirdPartySharing(adjustThirdPartySharing);
__________________________________________________________________

As we can see, each sdk requires common consent values like ad_personalization and ad_user_data. Now the problem is, android admob doc says that we can interpret consent values using UMP but I did not find any blog/post where I could fetch all these values via IABTCF_PurposeConsents.
I want to know, which purpose consent combination enables/disables the followings.

1. ANALYTICS_STORAGE : ?
2. AD_STORAGE : ?
3. AD_USER_DATA : ?
4. AD_PERSONALIZATION : Already mentioned here

These are the resources that I'v been through.
Interpret consent mode values
Consent vendor list

Publisher integration with the IAB Europe TCF

Implement the Transparency & Consent Framework

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting Mobile Ads SDK support team.

Please check the Implement the Transparency & Consent Framework ,Google Ads integration with the IAB Transparency & Consent Framework (TCF) and Consent mode overview documentations for your queries,

I hope this helps, please reach out to us if you need any other assistance.

Thanks,
 

Mobile Ads SDK Team

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[2025-11-12 22:35:05Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vTIAi:ref" (ADR-00339151)

[Ahmad Raza]

I've checked all the resources. So I wrote another code for consent interpetation. I've attached a screenshot. Here are my questions:

1. I've implemented consent statuses for ad_storage,  ad_user_data and ad_personalization in the screenshot. Is it correct?
2. Secondly, I wasn't able to get analytics_storage. On what basis, should I enable or disable this consent?

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for reaching out regarding the implementation of consent statuses for your application and website. Here is a concise guide to the requirements:

1. Consent Statuses for Apps: To correctly implement the consent statuses for ad_storage, ad_user_data, and ad_personalization, please refer to the official documentation on Set up consent mode for apps.
   

2. analytics_storage: This setting controls the collection of analytics data and should be managed based on user consent and privacy laws:
   

   • Enable it if you intend to collect analytics data and have the user's explicit consent.

   • Disable it if the user does not consent or if your site does not require analytics tracking.

For comprehensive information on website setup, please refer to the following resources: Set up consent mode on websites and consent mode overview. 

Thanks,
 

Mobile Ads SDK Team

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[2025-11-19 22:31:41Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vTIAi:ref" (ADR-00339151)

[ประธาน ชูเกลี้ยง]

ในวันที่ พ. 12 พ.ย. 2025 11:23 PM Ahmad Raza <ahma...@gamedistrict.co> เขียนว่า:

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