Regarding the Limited Ads Serving Placed on My account

[Parash Yadav]

Greetings,

I want to share an interesting experience I had with the AdMob team. I have been using AdMob for over a year, and during the first year, I never encountered any ad limitations. It's worth noting that, back then, the domain for the AdMob dashboard was "apps.admob.com."

This year, however, I faced two ad limitations, and this time the AdMob domain had changed to "admob.google.com." Quite interesting!

The first time I received a "Limited Ads Serving" notification was due to "Invalid Traffic," yet interestingly, no amount was deducted from my AdSense account for invalid traffic. This suggests that my apps don’t actually have any invalid traffic.

The second limitation came just 20 days after the first one was lifted. Once again, the reason cited was "Invalid Traffic Concern."

Let me explain what I believe caused the initial traffic surge: I think the Google Play Console team may have suspended some of my competitors' accounts because they weren't following the rules. With their apps disappearing, the traffic shifted to my apps.

Now, regarding the second limitation: My app is an educational tool designed to enhance study experiences. At the moment, there's a festive season going on, and during holidays, students—who are the primary users of my app—don't use it as much. But when the school term resumes, they start using the app again. This leads to fluctuations in traffic, with low usage during holidays and sudden spikes when studies begin.

And yet, interestingly... Oops, "You got an Ad Limit from AdMob!"

Based on my own observations and advice from experienced developers, it seems:

• The first ad limit typically lasts for about a week (this was true for my account).
• The second ad limit usually stays for a month (which has just been placed on my account).
• The third ad limit can last for six months (this, I have not experienced yet).

So, for now, I will likely have to accept the fact that my earnings from AdMob will be affected for the next month. Let’s see if the next scenario requires me to compromise for six months.

A request to the AdMob team: Please review my account and provide a solution to my problem. It’s important to note that my apps are educational and are only actively used when students are in session. As a result, traffic fluctuates based on their academic calendar.

Thank you!

[Mobile Ads SDK Forum Advisor]

Hi Parash,

Thank you for contacting the Mobile Ads SDK Support team.

Please refer to this Definition of invalid traffic help center article for more information regarding your query and share your app ID and ad unit ID with us via reply to author option.

Please be informed that our support channel can only best assist you with regards to Google Mobile Ads SDK implementation and technical issues.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGg8J:ref" (ADR-00272768)

Thanks,
 

Mobile Ads SDK Team

[Ys]

I'm also experiencing this same issue - an ad serving limit for over 30 days on a verified publisher account with no way to get meaningful assistance. The email support option is broken (throws an error when clicked), and we're directed to community forums that only provide generic responses.

Many of us are legitimate developers who depend on this income. There needs to be a real support channel for verified publishers to address these issues, especially when they persist for extended periods with no clear path to resolution.

This system seems designed to avoid providing actual help to developers who are experiencing real issues that impact their livelihood.

[Mobile Ads SDK Forum Advisor]

Hi Ys,

Thank you for contacting the Mobile Ads SDK Support team.

Google may sometimes place a limit on the number of ads your AdMob account can show. This might be a temporary ad serving limit to evaluate your traffic quality, or it might be because of identified invalid traffic concerns in your AdMob account. For more information, please refer to Ad serving limits and Guide for Ad Serving Limits. It is very important to follow AdMob Policies, as well as Implementation Guidelines to avoid any issues. Please note that the SDK just requests an ad from the ad server but does not have any control on the ad it receives. 

In order to verify your account and facilitate further investigation, kindly share your app ID via reply to author option. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGg8J:ref" (ADR-00272768)

Thanks,
 

Mobile Ads SDK Team

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How was our support today?

                 

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for providing the requested information.

Upon checking your AdMob account with the provided information, we found a “Ad serving is limited” issue in the policy center, which must be resolved. It is currently limited because of invalid traffic concerns.

What you can do: 

• Know your ad traffic sources and app visitors
• Never click on your own ads
• Avoid partnering with parties you don't trust
• Learn more about limited ad serving

Please note that this ad serving limit typically impacts less than 30 days, it may take longer in some cases. 

[Ys]

Thank you for looking into my account. However, this response only restates generic policy information that's already available in the help center.

As mentioned, I'm a verified publisher (completed physical mail verification) who has been experiencing this limitation for over 30 days already - since November 10th. I'm well-versed in and compliant with all traffic quality guidelines.

What I need is specific information about what exactly triggered this limitation on my verified account, and a timeline for review given it has already exceeded the typical 30-day period you mentioned. Copying and pasting the standard guidelines doesn't help resolve actual issues affecting developers' livelihoods.

Is there someone who can provide specific details about my account's situation rather than general policy information?

[Ys]

Thank you for looking into my account. However, this response only restates generic policy information that's already available in the help center.

As mentioned, I'm a verified publisher (completed physical mail verification) who has been experiencing this limitation for over 30 days already - since November 10th. I'm well-versed in and compliant with all traffic quality guidelines.

What I need is specific information about what exactly triggered this limitation on my verified account, and a timeline for review given it has already exceeded the typical 30-day period you mentioned. Copying and pasting the standard guidelines doesn't help resolve actual issues affecting developers' livelihoods.

Is there someone who can provide specific details about my account's situation rather than general policy information?

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Mobile Ads SDK Forum Advisor

9:40 PM (1 hour ago) 

Hi,

Thank you for providing the requested information.

Upon checking your AdMob account with the provided information, we found a “Ad serving is limited” issue in the policy center, which must be resolved. It is currently limited because of invalid traffic concerns.

What you can do: 

• Know your ad traffic sources and app visitors
• Never click on your own ads
• Avoid partnering with parties you don't trust
• Learn more about limited ad serving

Please note that this ad serving limit typically impacts less than 30 days, it may take longer in some cases. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGg8J:ref" (ADR-00272768)

Thanks,
 

Mobile Ads SDK Team
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How was our support today?

               

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