Hello,
Thank you for reaching out to us.
By default, if the user has not yet been prompted with the consent form, they will be served personalized ads. However, once the user has been prompted and opts out, they will only be served non-personalized ads. If they do consent, then personalized ads will continue to be served.
To answer your concerns:
The in-app purchase implementation must be handled with your own message prompt instead of the UMP SDK.
Feel free to reach out to us if you have any further concerns or inquiries.
Mobile Ads SDK Team |
Mobile Ads SDK Team |
Hi,
Thank you for your response.
With regard to your concern, if users choose to not consent at all, then the ads that will display will be non-personalized ads. However, as per this article (https://support.google.com/admob/answer/9760862?hl=en&sjid=2418371235660772237-AP), for non-personalized ads, consent for cookies or mobile identifiers is still required because non-personalized ads still use cookies or mobile identifiers to combat fraud and abuse, for frequency capping, and for aggregated ad reporting. If consent is missing for Google for Purpose 1 in the TC string, Google will drop the ad request and no ads will be served. Kindly note that the default serving of ads is personalized ads.