Hi there,
This macro allows in-app publishers to send a resettable mobile advertising ID (IDFA for iOS, AdID for Android, RIDA for Roku, and tvOS for Apple TV) to your advertising partners for serving interest-based ads. This makes it easier for you to give mobile advertising ID access to your advertisers and agencies.
Other than that, we don't have information on what its value might be in case of Limit Ad Tracking. If you have an account manager, they might be able to provide further insights.
Vu Chau
Mobile Ads SDK Team
On Tuesday, October 4, 2016 at 2:24:10 AM UTC-4, Movie Media wrote:
Hello Support,
I would like to know what will be the value of DFP's %%ADVERTISING_IDENTIFIER_PLAIN%% macro in case of Limit Ad Tracking ? Please advice.