contentURL for ad targeting

[R]

Hi there,

We recently added ads to our iOS app with SDK version 7.12.1. We looked at the APIs regarding to ad targeting and realized we can use Content URL to provide targeting information for more relevant ads. 

So my questions are:

1) How does Content URL api work underneath?

Will the server analysis the page and return related ad every time when it receives a request with content url? I guess not because that might take too long? If not, how will the content url be used?

2) We are not a content app, so we plan to give one of our website page as the content url, i.e. same url for all the request. Is that the right thing to do?

3) How can we make the content page easier for the ad serving system to understand? For example, should we remove all the pictures and unrelated stuffs from the page and only keep a plain page with a bunch of key words?

Thanks!

-R

[Veer Arjun Busani(Mobile Ads SDK Team)]

Hi there,

Certainly I would be able to assist you with this.

1) How does Content URL api work underneath? Will the server analysis the page and return related ad every time when it receives a request with content url? I guess not because that might take too long? If not, how will the content url be used?

While I cannot comment about the specifics under the hood, when you pass in your page for Content URL target, the SDK would analyze for keywords in your page and then request for a related ad. This happens for every AdRequest that you make from the client side. So let's say that you have a blog post about cars, you might have few keywords such as a brand or a model, the SDK would quickly parse this and send an AdRequest based on these keywords.

2) We are not a content app, so we plan to give one of our website page as the content url, i.e. same url for all the request. Is that the right thing to do?

I do not see any issue with this. 

3) How can we make the content page easier for the ad serving system to understand? For example, should we remove all the pictures and unrelated stuffs from the page and only keep a plain page with a bunch of key words?

You can do this where you have a static page only with a bunch of keywords and make an AdRequest. It would certainly work. 

Thanks,

Arjun Busani
Mobile Ads SDK Team

[R]

Thanks for the clear answer Arjun, really appreciated!