What is the meaning of "pending"?

[john smith]

When I use admob add a new ad network, it shows “pending" state, what does  this mean?  waiting for admob's check or otherthings？ It's display for several days.

[Ivan Bautista (Mobile Ads SDK Team)]

Hi John,

Most likely, you enabled ad network optimization when setting up Unity Ads and Vungle in your AdMob account. Thus, these Ad Networks need to verify your app first before AdMob can pull eCPM values from them. The Pending status simply means that the verification process is still on-going but this shouldn't affect ad serving. 

However, if the status have been Pending for a while, you can contact the AdMob Product Support team regarding this and other account-related concerns.

Thanks, 

Ivan Bautista 

Mobile Ads SDK Team