Earned revenue for about 4 days, then my eCPM dropped to 0, the rest of the stats didn't change much

[bruh 39]

So, first off, i'm new to this whole thing. I have a unity game set up with google admob, needed more than a month to set it up because all the guides were either confusing or useless and i had to figure it out myself. I finally set it up, earned revenue for about 3-4 days, then my eCPM and estimated earning drops to 0. eCPM was averaging around 10 to 20, so such a sudden decrease is weird. I thought it could be because my google ads unity plugin was outdated, so i updated it, and it was still 0. I'm still getting roughly the same number of requests, impressions, DAU, daily ad viewers, play time, etc. So what could be the problem??? When i saw the 0s i thought people suddenly stopped playing the game, but looks like google just doesn't want to give me money?

[Mobile Ads SDK Forum Advisor]

Hello Bruh,

Thank you for reaching out to us.

I'm afraid eCPM, match rate, and impression issues are dealt with in the AdMob Help Center. For revenue-related concern and performance of ad units, we recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this. You may check this Advanced techniques to optimize in-app revenue with Google AdMob guide and optimization tips that can help you regarding this. Kindly note that the SDK just requests an ad to the ad server (E.g: AdMob), and I'm afraid that it doesn't have any control on eCPM, fill rate, match rate, or impression of your app. This forum can only provide support on the technicalities related to the code implementation of the Mobile Ads SDK.

Regards,

Mobile Ads SDK Team

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