AdMob eCPM Floor Beta - What is it exactly? how to use?

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Daniel

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Mar 27, 2013, 3:39:26 AM3/27/13
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I recently found that feature in the adnetwork mediation,
can anyone tell me what this is?

I couldn't find anything online or in the Forums.

Eric Leichtenschlag

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Mar 27, 2013, 5:24:38 PM3/27/13
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Hi Daniel,

We just posted a blog post about this feature.

Essentially, AdMob eCPM floor is an additional network you can set up in your mediation flow. Define your placement order with eCPM values, and you can give this network an eCPM value representing a floor. AdMob will only serve an ad if it thinks it's worth at least that eCPM value.

Thanks,
Eric


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