I would like to report a deceptive AdMob ad implementation

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Martin Čivrný

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Jan 8, 2026, 2:13:03 AM (22 hours ago) Jan 8
to Google Mobile Ads SDK Developers
To the Google Ad Quality / AdMob Policy Team,
I would like to report a deceptive AdMob ad implementation in the following app:
App name:  Romania Live TV Cinema
Package:  com.ovidev.rocinema
Play Store URL: https://play.google.com/store/apps/details?id=com.ovidev.rocinema
Issue Description:
When the app is used in landscape mode, the video player displays a native ad with a fake “X” (close) button. The “X” is intentionally designed to appear functional, but instead of closing the ad, it opens the advertiser’s landing page.
This implementation is misleading and manipulative, as it tricks users into generating accidental clicks and violates AdMob’s Misleading Ads and Encouraged Clicks policies. The ad type used appears to be native (native ad unit), embedded in the video player UI.thread-398371454-18146417892547212633.jpgthread-398371454-18146417892547213640.jpg

Mobile Ads SDK Forum Advisor

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Jan 8, 2026, 6:34:40 AM (18 hours ago) Jan 8
to martin.civ...@gmail.com, google-adm...@googlegroups.com

Hi,

Thank you for reaching out to Mobile Ads SDK Support Team.

I understand your concern regarding the misleading close button behavior in landscape mode.

I tested your Ad Unit ID with our Google Sample Application, but I did not observe the issue you described. Please share the following details so I can proceed with the investigation:

  • Charles session

  • Confirmation if this is happening on specific devices or all devices

  • Sample project where the issue is reproducible

If the file(s) you are looking to share are less than 25mb in total you can attach them to this case on your next reply. If you are having trouble attaching your file to this case or if your file(s) are larger than 25mb, you can share your files with me by performing the following steps:

1. Navigate to https://docs.google.com/forms/d/e/1FAIpQLSfkAiXMeYP-fw1W3Z-tT9uwmATEKO5X6S-th0gR2ezdKaaqfg/viewform?usp=pp_url&entry.400550049=Mobile+Ads+SDK&entry.460850823=500Ht00001wnrTyIAI&entry.80707362=00349019

2. Fill out all fields, and attach your file(s).

3. Please reply back on this thread when you have uploaded your file(s). Please do not share this link.


Thanks,
 
Google Logo Mobile Ads SDK Team

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[2026-01-08 11:33:51Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01wnrTy:ref" (ADR-00349019)



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