Hi Albert,
Thank you for reaching out to us.
With regard to your concern, your mediation settings tell AdMob how to choose between the AdMob Network, third-party ad networks, and house ad campaigns (if you set this up). The eCPM value determines the order of the ad network to serve ads, with the highest eCPM value served first. That means, if AdMob network or another ad network has a higher eCPM value with 100% or close to 100% fill rate, then the other ad sources including house ad campaigns will be served less often.
On the SDK side, if the two network fill failed, then the third successful, the SDK will only returns a success callback.
Regards,
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| Teejay Wennie Pimentel |
| Mobile Ads SDK Team |
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