Admob ads Google-optimized automatic refresh rate Huge Income Drop

[Jesus Reyes]

Hi i have an android app with 3,5 millions impressions monthly.

I have implemented one week ago the new Admob ads Google-optimized automatic refresh rate on all app banners.

The first two days we saw an awesome 40% increase in rpm and earnings on those days, even when the impressions drop 50%

The latest five days have been terrible with this feature comparing with the previous week as the app earnings have dropped 44%. Someone have experienced that pattern with the google optimized refresh rate? shoud i change back the refresh rate or 7 days is a short period to test?

Thanks

[Joshua Lagonera (Mobile Ads SDK Team)]

Hi there,

I'm afraid we are not able to comment on your concern since it would be up to the publisher to determine which is the best applicable setting for your application. However, I would recommend that you reach out to our Product Support Team for any performance related queries since we can only handle technical concerns specific to the Mobile Ads SDK.

That said, do let us know if you have any technical concerns specific to the Mobile Ads SDK and we will be glad to assist you. 

Regards,

Joshua Lagonera

Mobile Ads SDK Team