What would be a suitable show rate for the App Open ad?

[Martín]

Hi:

I need to know what would be a suitable show rate for the App open ad because in my app it is going down and is at 25%, which seems very low to me. I would like to compare this number with other developers to know if I did something wrong in my implementation.

I only make the call once when starting the app and in the app onResume if at least 4 hours have passed since the last call.

Thank you very much for your help.

[Mobile Ads SDK Forum Advisor]

Hi,

Thank you for contacting the Mobile Ads SDK Support team.

By reviewing your concern, I understand that your app rate has fallen to 20%.Please note that a suitable show rate for an app open ad varies depending on the app's category, target audience, and other factors. However, a show rate of 25% is generally considered to be low.

For us to investigate your issue further, kindly provide us with the following information privately:

• app ID 
• ad unit ID

You can provide the above details via reply privately to the author option.

Kindly refer to this show rate and Click-through rate CTR for more information.

This message is in relation to case "ref:!00D1U01174p.!5004Q02qCpjm:ref"

Thanks,
 

Mobile Ads SDK Team

[Haydo]

I think a 25% show rate for the App open ad is quite good. This type of ad is requested only once when the app starts, and it is displayed only when the user minimises and resumes the app. However, not every user will do that, most users would close out of the app and will never see the App open ad, so the show rate for this ad format is naturally lower than others.

[Mobile Ads SDK Forum Advisor]

Hi Haydo,

Thank you for contacting the IMA SDK support team.

By reviewing your concern, I understand that you want to know what would be a suitable show rate for the App Open ad

While a 25% show rate might seem low compared to other ad formats, it's actually within the expected range for App Open Ads.

Here's a breakdown of what you can expect:

Industry Average:

• General consensus suggests a 20-30% show rate as the average for App Open Ads.
• This can vary depending on factors like app category, target audience, and ad mediation settings.

Your Situation:

• Your 25% show rate falls within the acceptable range.
• Calling the ad only once at app start and onResume after 4 hours is a good practice to avoid over-serving ads and annoying users.

Comparing with Other Developers:

• Comparing your show rate with other developers can be helpful, but be cautious.
• Consider their app category, target audience, and implementation details to make a meaningful comparison.

Improving Show Rate:

Here are some ways to potentially improve your App Open Ads show rate:

• Optimize ad targeting: Ensure your ads are relevant to your users' interests and demographics.
• Experiment with different ad sizes and placements: Test what works best for your app's layout and user flow.
• Implement ad mediation: Use a mediation platform to compare and optimize ad networks for better fill rates.
• Analyze user behavior: Track how users interact with the ad and use the insights to refine your targeting and implementation.

Remember:

• A high show rate isn't always the best goal.
• Focus on showing relevant ads that don't negatively impact user experience.
• Monitor your app's overall performance, including ad revenue and user engagement, to measure the effectiveness of your App Open Ads strategy.
• Check the eCPM Floor settings for your ad unit. If the eCPM Floor is set too high, it may prevent ads from showing if there are no available ads that meet the specified minimum eCPM (effective cost per thousand impressions).

By following these tips and staying informed about best practices, you can optimize your App Open Ads for better performance and monetization. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02qX7sw:ref"

Thanks,
 

Mobile Ads SDK Team