When a user selects 'manage options' on the google UMP popup, various 'legitimate interest' toggles are selected, however the most important permission '
Store and/or access information on a device' defaults to off.
Is it possible to set this to default to on?
Reasoning:
No other permission is relevant if this defaults to off because this will block delivery of ALL ads.
Obviously a typical user is not going to read ANY of the options on this page. Between them, the EU and Google refuse to offer users a simple, user friendly option to accept targeted ads, or accept un-targeted ads (The only things a normal human understands or cares about, and what would be offered if the EU or Google honestly cared about empowering end users to control their privacy).
The users flow then will be...
1) Click 'Manage Options' out of curiosity to see whats in there
2) Roll their eyes, lament the existence of the corrupt, useless EU beurocrats and just click 'Confirm Choices'
Result: They have just denied permission for all ads. The user cannot be monetised yet becomes a lasting cost and drain on backend resources.
If 'Store and/or access information on a device' defaults to on, then we will at least be able to serve them untargeted ads in this event which will occur 100% of the time, when the user selects 'Manage Options' out of curiosity.
If this is not possible, can you please confirm what options are set if you offer the 'Do Not Consent' button? Does this at least result in the ability to serve untargetted ads or is it another 'no consent' scenario?