Low eCPM / RPM on iOS
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A Game Developer
Oct 22, 2012, 8:36:24 AM10/22/12
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Hi
We have 3 apps out - 2 on Android and one on iOS. For the iOS app, we use AdMob mediation, and have AdMob and iAd delivering ads.
For the purpose of this question I will talk about our main app, which is on both platforms...
The Android version shows 55k requests per day, and gives us an RPM of $0.30 on average, totalling roughly $17 a day.
The iOS version shows 100k requests per day, and gives us an RPM of ... $0.01 on average, totalling roughly naff all a day. Even adding on the iAd revenue this app makes less than $5 a day.
How can this be? Why is our iOS app, which is exactly the same as the Android version but showing twice as many ads, making a 30th of the profit? I would understand if this was a temporary blip - this happens with ads - but it has been going on like this now for 6 months or so.
Can anyone provide any possible reason why this would be?
We have 3 apps out - 2 on Android and one on iOS. For the iOS app, we use AdMob mediation, and have AdMob and iAd delivering ads.
For the purpose of this question I will talk about our main app, which is on both platforms...
The Android version shows 55k requests per day, and gives us an RPM of $0.30 on average, totalling roughly $17 a day.
The iOS version shows 100k requests per day, and gives us an RPM of ... $0.01 on average, totalling roughly naff all a day. Even adding on the iAd revenue this app makes less than $5 a day.
How can this be? Why is our iOS app, which is exactly the same as the Android version but showing twice as many ads, making a 30th of the profit? I would understand if this was a temporary blip - this happens with ads - but it has been going on like this now for 6 months or so.
Can anyone provide any possible reason why this would be?
A Game Developer
Oct 23, 2012, 11:51:00 AM10/23/12
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bumpy
A Game Developer
Oct 24, 2012, 11:37:23 AM10/24/12
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Why does this Thread, in the Forum threads list, say there are 5 replies? Where are they?
keatsp
Oct 13, 2014, 6:11:47 AM10/13/14
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I have the identical issue and would love to know why as well.
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