Vsevolod Mayorov
Oct 10, 2014, 2:39:49 AM10/10/14
to google-adm...@googlegroups.com
The CPM in "Admob Network report" has very different values from day to day. Can anybody explain why - both clicks and CTR remain almost constant, see the picture.
http://prntscr.com/4uqdj3
Is there any way to increase the CPM rate (for example, in AdSense I can setup the minimal CPC, but here I can't find any setup of this value)?
http://prntscr.com/4uqdj3
Is there any way to increase the CPM rate (for example, in AdSense I can setup the minimal CPC, but here I can't find any setup of this value)?
William Ferguson
Oct 11, 2014, 8:01:13 AM10/11/14
to google-adm...@googlegroups.com
Clicks and CTR remain constant because they are statistical samples across lots of users.
CPM/RPM varies because it is subject to the vagaries of the ad space auction and advertising budgets.
William
Reply all
Reply to author
Forward
0 new messages