Preloading ads

[Raphael Nubage]

I wonder, if preloading ads is illegal. I do this to reduce the time to show them and noticed that my impressions has risen because of that.

In my app, I have a button called "Support :)" and the user will only see an ad if he clickes there, otherwise not (but I still get +1 Impression when he opens the app). In my understanding, only clicks bring money, so does it matter if my impressions aren't real anymore?

I had a loading time of about 2 seconds (~12000kbits internet), now that I preload, I come to around 0.3-0.5 seconds i think. This should make an impact since I assume that a lot of users "check the whole app" and leave the support-menu after a short time without even be able to see the ad in some cases.

[Andrew Brogdon (Mobile Ads SDK Team)]

Preloading interstitial ads is completely correct, and is the expected pattern for applications to use.  Preloading banners, on the other hand, is a violation of AdMob policy.  Every time your app requests a banner, it's expected to display that banner to the user immediately on receiving it. Otherwise, advertisers can be charged for ads that are never shown.

If your support menu is something that users frequently open and close very quickly, it's probably not a good placement for a banner ad. If that's the case, I would recommend placing banners elsewhere in your application.

-Andrew

[Raphael Nubage]

Thank you for your answer! :) Good to know that it's a violation.
Does this mean, that I will get paid even for impressions (at some range)?

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[Andrew Brogdon (Mobile Ads SDK Team)]

AdMob revenue for publishers (like you) is normally done on a per-click basis, but some advertisers pay by click and some by impression.  Impression counts are also used to calculate clickthrough rates, and it's important that those be accurate.

-Andrew

On Wednesday, February 18, 2015 at 4:52:41 AM UTC-8, Raphael Nubage wrote:

Thank you for your answer! :) Good to know that it's a violation.
Does this mean, that I will get paid even for impressions (at some range)?

On Tue, Feb 17, 2015 at 8:36 PM, Andrew Brogdon (Mobile Ads SDK Team) <mobileadssdk-advisor+andrew@google.com> wrote:

Preloading interstitial ads is completely correct, and is the expected pattern for applications to use.  Preloading banners, on the other hand, is a violation of AdMob policy.  Every time your app requests a banner, it's expected to display that banner to the user immediately on receiving it. Otherwise, advertisers can be charged for ads that are never shown.

If your support menu is something that users frequently open and close very quickly, it's probably not a good placement for a banner ad. If that's the case, I would recommend placing banners elsewhere in your application.

-Andrew

On Sunday, February 15, 2015 at 12:29:34 AM UTC-8, Raphael Nubage wrote:

I wonder, if preloading ads is illegal. I do this to reduce the time to show them and noticed that my impressions has risen because of that.

In my app, I have a button called "Support :)" and the user will only see an ad if he clickes there, otherwise not (but I still get +1 Impression when he opens the app). In my understanding, only clicks bring money, so does it matter if my impressions aren't real anymore?

I had a loading time of about 2 seconds (~12000kbits internet), now that I preload, I come to around 0.3-0.5 seconds i think. This should make an impact since I assume that a lot of users "check the whole app" and leave the support-menu after a short time without even be able to see the ad in some cases.

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[Raphael Nubage]

This is sad. :(
If I preload an ad I can safe around 2-3 seconds which makes a huge impact on the clickrate I suppose. It would be nice if I could preload it without incrementing the impression count.

But of course, I have to adapt. Thank you very much for your help.

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[Eric Leichtenschlag (Mobile Ads SDK Team)]

For posterity, AdMob changed the impression definition for banners in late 2016 to count impressions when the first pixel of an ad is displayed on screen, instead of when the banner is loaded. That means it is now safe to preload ads from the AdMob perspective.

Note that if you're using AdMob mediation, you'll want to confirm with your other ad network partners whether they are ok with preloading.

Thanks,

Eric, Mobile Ads SDK Team

On Wednesday, February 18, 2015 at 10:22:26 AM UTC-8, Raphael Nubage wrote:

This is sad. :(
If I preload an ad I can safe around 2-3 seconds which makes a huge impact on the clickrate I suppose. It would be nice if I could preload it without incrementing the impression count.

But of course, I have to adapt. Thank you very much for your help.

On Wed, Feb 18, 2015 at 6:55 PM, Andrew Brogdon (Mobile Ads SDK Team) <mobileadssdk-advisor+andrew@google.com> wrote:

AdMob revenue for publishers (like you) is normally done on a per-click basis, but some advertisers pay by click and some by impression.  Impression counts are also used to calculate clickthrough rates, and it's important that those be accurate.

-Andrew

On Wednesday, February 18, 2015 at 4:52:41 AM UTC-8, Raphael Nubage wrote:

Thank you for your answer! :) Good to know that it's a violation.
Does this mean, that I will get paid even for impressions (at some range)?

On Tue, Feb 17, 2015 at 8:36 PM, Andrew Brogdon (Mobile Ads SDK Team) <mobileadssdk-advisor+andrew@google.com> wrote:

Preloading interstitial ads is completely correct, and is the expected pattern for applications to use.  Preloading banners, on the other hand, is a violation of AdMob policy.  Every time your app requests a banner, it's expected to display that banner to the user immediately on receiving it. Otherwise, advertisers can be charged for ads that are never shown.

If your support menu is something that users frequently open and close very quickly, it's probably not a good placement for a banner ad. If that's the case, I would recommend placing banners elsewhere in your application.

-Andrew

On Sunday, February 15, 2015 at 12:29:34 AM UTC-8, Raphael Nubage wrote:

I wonder, if preloading ads is illegal. I do this to reduce the time to show them and noticed that my impressions has risen because of that.

In my app, I have a button called "Support :)" and the user will only see an ad if he clickes there, otherwise not (but I still get +1 Impression when he opens the app). In my understanding, only clicks bring money, so does it matter if my impressions aren't real anymore?

I had a loading time of about 2 seconds (~12000kbits internet), now that I preload, I come to around 0.3-0.5 seconds i think. This should make an impact since I assume that a lot of users "check the whole app" and leave the support-menu after a short time without even be able to see the ad in some cases.

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[Gullu Studios]

So i can preload my native advanced ads and banner ads now?

On Wednesday, March 14, 2018 at 4:45:08 AM UTC+5, Eric Leichtenschlag (Mobile Ads SDK Team) wrote:

For posterity, AdMob changed the impression definition for banners in late 2016 to count impressions when the first pixel of an ad is displayed on screen, instead of when the banner is loaded. That means it is now safe to preload ads from the AdMob perspective.

Note that if you're using AdMob mediation, you'll want to confirm with your other ad network partners whether they are ok with preloading.

Thanks,

Eric, Mobile Ads SDK Team

On Wednesday, February 18, 2015 at 10:22:26 AM UTC-8, Raphael Nubage wrote:

This is sad. :(
If I preload an ad I can safe around 2-3 seconds which makes a huge impact on the clickrate I suppose. It would be nice if I could preload it without incrementing the impression count.

But of course, I have to adapt. Thank you very much for your help.

[mobileadssdk...@google.com]

Yes, you may.  We have an example that loads banner ads for a RecyclerView at https://github.com/googlesamples/android-ads/tree/master/advanced/BannerRecyclerViewExample.

Regards

Sam

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[Liran Barsisa]

Your sample doesn't show how to preload an ad.

It just loads and shows it like any normal one, yet inside a RecyclerView.

What preloading means is that you load the ad in the background (Activity instance might not even be available), and later you show it, be it in a Fragment, Activity, or even a floating UI (using SAW permission).

Please show some sample of how it's done for AdView.

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[Mobile Ads SDK Forum Advisor]

Hi Liran,

Thank you for reaching out to us.

Can you confirm if you've checked our sample (https://github.com/googleads/googleads-mobile-android-examples/tree/main/java/advanced/BannerRecyclerViewExample) for reference for preloading ads? You can use it as reference on how the preloading ads works in your project. However, if this still is not what you're referring to, kindly provide us the use case or more information on how you want it to work so we can check it with the wider team for review.

This message is in relation to case "ref:_00D1U1174p._5004Q2mX8rK:ref"

Thanks,
 

Mobile Ads SDK Team