How does AdMob calculate the eCPM for other ad networks?

[David Kim]

Hi.

My name is David and I am an Integration Engineer at Vungle. I have clients who wants to use eCPM floor setting to better monetize their app, but I could not find any documents where I can get more technological explanation about eCPM calculation for other ad networks.

I have a question about how AdMob calculates eCPM for other ad networks when eCPM floor is set? Does it use some kind of API to get real time eCPM against specific ad network or campaign? Or does it simply use average data from the past data? Also, does the algorithm differ from one ad network to another? If so how is it different, especially Vungle from others?

Thank you.

[Joshua Lagonera (Mobile Ads SDK Team)]

Hi David,

This forum is for SDK implementation related issues only. The SDK does not handle the calculation or any configuration of the eCPM of any Ad Network as this is configured in the Ad Review Center.

I would have you to redirect your concern to our Product Support Team as they are more capable of answering your concern.

Regards,

Joshua Lagonera

Mobile Ads SDK Team

[Veer Arjun Busani(Mobile Ads SDK Team)]

Hi David,

Do look out for an email from us. I will send you direct support link for Mediation Network support.

Thanks,

Arjun Busani
Mobile Ads SDK Team