AdMob mediation consent for partner networks

[Kamil Niezorawski]

Hi,
Currently, AdMob uses the User Messaging Platform (UMP) SDK to obtain user consent.

When you want to integrate some partner network (e.g. AppLovin or Unity Ads) about user consent, the documentation says:
"When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically."

https://developers.google.com/admob/unity/mediation/applovin#eu_consent_and_gdpr

It also says I need to add network partner to GDPR ad partners list in AdMob GDPR settings.

But at the same time describes methods to apply consent to these networks manually (for example: AppLovin.SetHasUserConsent(), UnityAds.SetConsentMetaData()).

1. Does this mean I need my own solution to display consent screen for each partner network separatly?

2. If yes does it mean UMP SDK is not enough?

3. It is possible to provide user consent to AdMob using code method similar to partner networks, to implement my own consent screen?

Thank you

[Mobile Ads SDK Forum Advisor]

Hello Kamil,

Thank you for reaching out to us.

To answer your questions:

1. Does this mean I need my own solution to display consent screen for each partner network separately?

• No. You don't have to display each partner network separately. You can do this by adding ad partners to published GDPR messages. You can then refer to this document (https://developers.google.com/admob/unity/mediation/applovin#add_applovin_corp_to_gdpr_ad_partners_list) for the steps. As for those methods you were referring, they are the implementation needed when GDPR is applied to your app. It passes consent information to the partner network SDK.

3. It is possible to provide user consent to AdMob using code method similar to partner networks, to implement my own consent screen?

• No. This needs to be handled by User Messaging Platform as this is integrated into Mobile Ads SDK. You may refer to this document for further reference (https://developers.google.com/interactive-media-ads/ump/android/quick-start)

Regards,

Mobile Ads SDK Team

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