Hi Steve,
Thank you for reaching out to us.
You can follow this link on how you can add your app in your AdMob account. But, If your app is set up as opened, closed, or internal test, you may need to release your app to production and in public for the functionality of app linking in AdMob to work. Kindly see this guide for information on public and private apps. Also, if you just listed your app on a play store, it may take 24 to 48 hours before you can link to it. In some cases, it may take up to one week. I would recommend to wait for a while then try to link again your app using your play store link.
Then, for your question in the ads shown in approval period, as per this article, newly registered apps and newly created ad units typically take up to an hour to activate. In some cases, it can take a few days for ads to appear in new apps or ad units.
Regards,
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