Request: for MobileAds.initialize, have all adapters finish initialization in a short time, and offer parameter of timeout for them

[Liran Barsisa]

I've noticed that sometimes adapters can take a very long time to initialize via MobileAds.initialize.

For example, for the ad source of Vungle/Liftoff, I've noticed that sometimes it takes it 30 seconds (!) to initialize, so I get no ads for more than 30 seconds since the app started, which is terrible. That's compared to less than 1-2 seconds of all other ad sources.

Such a thing reduces revenue because sometimes users enter the app for a short time.

Please add some protection against this behavior, such as:
1. Have some QA testing on each of the adapters, each time there is a new version of it.

2. Have some timeout for initialization, and offer a customized one too.  When the timeout is reached, just let us load ads from whatever we have now, not waiting for the problematic ad-sources to initialize. 

3. Let us have the callback be a bit different, so that we could notice such a behavior ourselves, and maybe go to a different version of the ad-source, or decide something else. We could also have some information about why it took so long.

4. Each time an adapter misbehaves this way, contact the ad-source company about it, to try to fix it together.

[Liran Barsisa]

It seems it says "Timeout" for the description of the callback for Vungle/Liftoff. 

30 seconds is quite a lot. 

I tested it on release version of the app too, using Proguard and all optimizations there... Still same issue.

Please make all adapters to finish in 1 second at most, which is fair for splash screen.

It doesn't make sense we will make the user wait this much just to show ads...

[Mobile Ads SDK Forum Advisor]

Hi,

We will be sharing this information with wider team. However, I am unable to provide a definitive timeline for its availability at this time.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGyaQ:ref" (ADR-00285982)

Thanks,
 

Mobile Ads SDK Team

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[Liran Barsisa]

Thank you. I've sent you a sample to reproduce this issue via this form:
https://groups.google.com/g/google-admob-ads-sdk/c/VGFW8zA3zdY/m/jvw22L_uDgAJ

And also here:
https://github.com/googleads/googleads-mobile-android-mediation/issues/552