Clarification Request Regarding Latest App Open Ads Sample Implementation
SF
Hello,
First of all, thank you for maintaining and updating the AppOpenExample sample – it’s a very helpful reference for many developers.
While testing the latest version (updated about two weeks ago), I noticed that the App Open Ad in the sample is displayed after a splash/loading screen. Based on my reading of the official guidelines, App Open Ads should ideally appear immediately when the app is opened (cold start) or when returning from the background, and always before the user interacts with any app content. Showing the ad after a splash screen might potentially be interpreted as an interstitial during app use.
I also observed that the current sample appears to trigger App Open Ads for both cold start and return-to-app scenarios. Could you kindly clarify if it is considered policy-compliant to use both triggers in the same app session, or if best practice is to choose one scenario?
If this behavior is intentional, it would be great to add a short note in the README explaining how it aligns with policy and recommended usage. Since this sample is widely used as a reference, having this clarification would help developers ensure compliance in their own apps.
Thank you for your time and for providing this valuable resource.
Fabian
Mobile Ads SDK Forum Advisor
Hi,
Thank you for contacting the Mobile Ads SDK Support team.
The preferred way to use app open ads on cold starts is to use a loading screen to load your game or app assets, and to only show the ad from the loading screen. If your app has completed loading and has sent the user to the main content of your app, do not show the ad. For more information, kindly refer to Cold starts and loading screens.
App open ads help you monetize your app's loading screen, when the app first launches and during app switches, but it's important to keep best practices in mind so that your users enjoy using your app. Kindly refer to Best practices and cold start.
I hope this helps! Let me know if you have any other questions.
Thanks,
 |
Mobile Ads SDK Team |
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SF
Hello Google Ads team again,
I have been testing the official App Open Ads sample available on GitHub, and I noticed that its flow seems very similar to what was described as a discouraged implementation in this discussion:
https://groups.google.com/g/google-admob-ads-sdk/c/AlS7sL5shzo/m/jVYDsxy1AQAJ
My concern is that many developers may copy this sample directly, which could unintentionally lead them to violate the policy or provide a poor user experience.
Would it be possible to update the sample app to demonstrate a policy-compliant flow ?
I believe this would greatly reduce confusion and help developers implement App Open Ads in line with Google’s guidelines.
Thank you for your consideration!
Best regards,
Mobile Ads SDK Forum Advisor
Hi,
As per Google’s guidelines Cold starts and loading screens the preferred way to use App Open Ads during cold starts is by displaying them from a loading screen, while your app or game assets are still loading. The ad should only be shown before the user reaches the main content of your app. If the app has already finished loading and the user is on the main screen, App Open Ads should not be shown.
App Open Ads are designed to help you monetize the loading experience when your app first launches or when users switch back into your app. However, it’s essential to follow best practices to maintain a smooth and user-friendly experience. Kindly refer to the official documentation on App Open Ad Best practices and cold start handling for more details.
Also, to help us track your issue more efficiently, please continue the conversation in a single thread instead of creating new ones.
Thanks,
|
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[2025-08-25 07:13:49Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01sz6DQ:ref" (ADR-00329958)
