Prevent ad service to EEA area post GDPR on 25th May

[Michael S]

Hello,

To comply with GDPR from 25th May I need to implement a consent dialog in my app, but the SDK for doing this is not available yet.

This means that on 25th May it is likely that a number of installs will not have this in place. Will Admob prevent ads being served to non-consented EEA users after this point? If not how can I prevent ads being served to them?

[mobileadssdk-a...@google.com]

Hi Michael,

Please review the guides for consent available at https://developers.google.com/admob/ios/eu-consent and https://developers.google.com/admob/android/eu-consent. You may implement your own consent collection, or serve only non-personalized ads if you prefer.

Regards

Sam

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[Sergei]

Hi Sam,

1) I must obtain consent from user even if I choose non-personalized ads.

"Although non-personalized ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies or mobile ad identifiers for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Therefore, you must obtain consent to use cookies or mobile ad identifiers for those purposes where legally required, per the ePrivacy Directive in certain EEA countries."

2) The best solution for non-personalized ads without SDK is to add options to Admob Console without rebuilding applications. Why has not it done yet?


Best regards,
Sergei
четверг, 3 мая 2018 г., 21:41:33 UTC+3 пользователь mobileadssdk-a...@google.com написал:

[mobileadssdk-a...@google.com]

Hi Sergei,

For point 1, you are correct, you should obtain consent regarding the use of cookies or mobile-ad identifiers in the case where you are serving non-personalized ads.

For point 2, I'm not sure I fully understand your question. If you are suggesting that we could update your apps to obtain consent without you releasing a new app version, through some setting in the AdMob front end, that is not possible I'm afraid. To be GPDR compliant, you will need to update your app to obtain consent (either using your own implementation or the forthcoming Consent SDK) in EU countries.

Hope this helps.

Regards

Sam

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On 05/03/18 13:55:14 time4aweso...@gmail.com wrote:

Hi Sam,

1) I must get consent from user even if I choose non-personalized ads.

"Although non-personalized ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies or mobile ad identifiers for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Therefore, you must obtain consent to use cookies or mobile ad identifiers for those purposes where legally required, per the ePrivacy Directive in certain EEA countries."

2) The best solution for non-personalized ads without SDK is to add options to Admob Console without rebuilding applications. Why has it done yet?

Best regards,
Sergei
четверг, 3 мая 2018 г., 21:41:33 UTC+3 пользователь mobileadssdk-a...@google.com написал:

Hi Michael,

Please review the guides for consent available at https://developers.google.com/admob/ios/eu-consent and https://developers.google.com/admob/android/eu-consent. You may implement your own consent collection, or serve only non-personalized ads if you prefer.

Regards

Sam

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Also find us on our blog and Google+ page:
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On 05/03/18 03:28:21 mikest...@gmail.com wrote:

Hello,

To comply with GDPR from 25th May I need to implement a consent dialog in my app, but the SDK for doing this is not available yet.

This means that on 25th May it is likely that a number of installs will not have this in place. Will Admob prevent ads being served to non-consented EEA users after this point? If not how can I prevent ads being served to them?

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[Sergei Rogachev]

Hi Sam,

Thank you for the reply. Let me explain.

1) The bad joke that SDK is not working till 25 May so developer can't test it and can't be ready to comply with GDPR with 25 May.
2) I don't see good solution how I can detect EU users in my games. I have to ask all my players about consent every time time at the game starts.  It's very annoying for user experience.
3) Not all developers have time to update all products. So it's good solution to have possibility to deliver ads EU users without rebuilding the application. Let's them to deliver non-personalized ads and don't use mobile ad identifiers in your admob engine. It's better to use more cheap ads than have a chance to get 20 million euro bill or disable all ads for EU users.

пятница, 4 мая 2018 г., 2:10:20 UTC+3 пользователь mobileadssdk-a...@google.com написал:

[mobileadssdk-a...@google.com]

Hi Sergei,

As per the guides linked earlier, the Consent SDK will be available mid-May. So it should be available to integrate prior to the May 25 deadline. Alternatively, you can implement your own consent collection mechanism and just pass the result as per the steps in the guide for forwarding consent with using the Consent SDK.

I'm sorry if you're not happy with the mechanisms Google is providing for obtaining consent. Obviously this is a big change to advertising policies in Europe and this is the solution that has been designed and implemented to fit within the timeframe given.

Regards

Sam
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[Sergei Rogachev]

Hi Sam,

I have  questions about Consent SDK:

1) Does Consent SDK need additional permission (internet, geolocation)?
2) Should I ask user about consent every time at game starts?

Regards,

Sergei

пятница, 4 мая 2018 г., 8:55:06 UTC+3 пользователь mobileadssdk-a...@google.com написал:

[mobileadssdk-a...@google.com]

Hi Sergei,

In answer to your questions:

1) Does Consent SDK need additional permission (internet, geolocation)?

The SDK should not require any additional permissions no. It will be open source so this will be completely transparent.

2) Should I ask user about consent every time at game starts?

As per the guide, you should check the users consent status at every app launch. If the users consent is already given, you will not need to show a consent form again. If the users consent is not known and they are in the EU, you will need to request consent again. 

The user should be able to change their consent at any time, so you should provide them the option to do this in your app.  

 

Regards,

Sam

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Also find us on our blog and Google+ page:
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[Sergei Rogachev]

Hello Sam,

Thank you for reply. Middle of May is gone but consent sdk is not available yet.
1 Do you have any information about exact date?
2 It's possible to disable ads for EU users via admob console? I'm not sure I can fix all projects till May 25, so I'm going to remove them from Google Play Market for EU users.

понедельник, 7 мая 2018 г., 21:07:29 UTC+3 пользователь mobileadssdk-a...@google.com написал:

[Mark]

On Thursday, May 3, 2018 at 9:55:14 PM UTC+1, Sergei wrote:

1) I must obtain consent from user even if I choose non-personalized ads.

"Although non-personalized ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies or mobile ad identifiers for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Therefore, you must obtain consent to use cookies or mobile ad identifiers for those purposes where legally required, per the ePrivacy Directive in certain EEA countries." 

I think it's worth clarifying that there are two laws here - the ePivacy Directive is the infamous "cookie" law that has been around for years. It requires "consent" and there was years of debate on what was required, but most websites and applications have interpreted this to mean "show an info popup" or whatever - even Google themselves only do this on their sites. If someone's worried that they should get explicit consent to be safe, well, that law already applies, and doesn't change on May 25 :) Note that Google do say "where legally required", which I think is their way of saying they no one really knows what's required...

But the new GDPR, which would cover personalised ads, is a lot clearer that explicit consent is required. So that's why the ability to only show non-personalised ads to people in EEA would be useful.

From your more recent email:

"2 It's possible to disable ads for EU users via admob console? I'm not sure I can fix all projects till May 25, so I'm going to remove them from Google Play Market for EU users."

I agree. Or even better, Google AdSense already has the ability to disable personalised ads for EU users. I don't see why Google doesn't offer the same option for AdMob? It'd be much easier for developers to set (in contrast to implementing a new SDK and updating/testing/shipping applications in a matter of days - is the Consent SDK even available yet?) It also solves the problem of what to do for users who don't update the application straight away (or at all).

Mark

[mobileadssdk-a...@google.com]

Hi Sergei.

1 Do you have any information about exact date?

It's available as per integration instructions on the guide page now. 

2 It's possible to disable ads for EU users via admob console? I'm not sure I can fix all projects till May 25, so I'm going to remove them from Google Play Market for EU users. 

As this is the SDK technical support forum, I'm not aware of such an option. You can ask on the product support forum in case they can provide more detail. But as far as I'm aware such an option is not available.

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