Let me make sure I've got all the facts, so I can be sure I'm offering the correct suggestions:
1) You're currently seeing a drop in the number of total requests for ads made by your application
2) You have seen ads fail to load in your application.
3) When this happens, no error appears in the logs.
4) Also when this happens, the ads fail to refresh after the 30 second time limit expires
If any of the above isn't the case, please correct me. I'd also like to ask for some more information from you:
1) When you say that the number of ad requests generated by your apps is dropping, where is that number coming from? Are you using AdMob mediation to show ads from another provider, or are you displaying only AdMob ads?
2) Have you tried replacing your Ad Unit Id in the app with one of AdMob's test IDs (see the
AdMob Quick Start to find a test ID for banner ads). If so, did you still observe the app failing to load an ad?
-Andrew