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Hi,
Thank you for contacting the Mobile Ads SDK Support team.
When an impression occurs, Google Mobile Ads SDK provides ad revenue data associated with that impression. You can use the data to calculate a user's lifetime value, or forward the data downstream to other relevant systems.
AdMob mainly pays per impression, not per click. So, onPaidEvent() fires only for impressions not clicks, because clicks don’t trigger direct payment inside your app.
I hope this helps! Let me know if you have any other questions.
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Mobile Ads SDK Team |
[2025-10-29 13:04:01Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vS5hZ:ref" (ADR-00337124)