Hi Sean,
Thank you for reaching out to us.
When you called MobileAds.initialize() it initializes the SDK and calls back a completion listener once initialization, it also helps you to reduce latency on the session's first ad request. With regards to if initialization fail, most likely if this happened your app may encounter error or your app may crash.
Regards,
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Hi Sean,
Thank you for your response.
Can you confirm if your are using mediation? If yes, could you please provide us sample app with minimum modification? You can send it via Reply privately to author option or send it directly to mobileads...@gmail.com?
With regard to your concern of not_ready, it show if your ads are not yet ready to show. Then with regards to initialization has failed, mostly the initialization failed returned if you miss something in implementation using the SDK. Also, you don't need to worry about the OnInitializationCompleteListener since it calls back a completion listener once initialization is complete and needs to be done only once, ideally at app launch.
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