Question about native ad media views and revenue.

[jamesma93]

Hi, 

My team has recently implemented native ads to our app.

We created all of them in Admob Native advanced ad unit.

In some places in the app, we show native ads in a banner style without any images or videos, and in others we show images and videos related to loaded ad data.

We thought that despite being the same ad formats ( native advanced ), the revenue for the two types of ad templates ( one without images/videos  and one with images/videos ) would differ, that when we show images/videos the revenue would be higher.

But after a few weeks of tracking, we realized there wasn't much increase in revenue. So I am trying to find out whether showing images or not does not affect revenue when the ads are of the same ad unit. If so, we are planning to implement a more profitable ad unit like interstitial ads.

It would be great if you could tell me the answer because I have failed to find related information to this.

Thank you in advance.

[Google Mobile Ads SDK Developers]

Hi Jamesma,

It's hard to say for sure as there could be a lot of factors. But I would suggest looking at https://developers.google.com/admob/android/native/full-screen for some tips. Even if you don't plan to use full screen native, the tip on using different ad unit IDs for your traffic that serves video vs not video may help performance.

Thanks,

Eric, Mobile Ads SDK Team

[jamesma93]

Thank you for the timely reply.

I have read  the document you gave me. I understand that showing videos could improve the ad's performance because it would potentially lead to more clicks.

But I wasn't trying to ask that. I think my question was unclear.

What I meant was, for example, let' say that I have an ad unit that has been populated with an ad that is going to pay me 0.01$ for every view.

In this case, would showing the ads images/video assets in my app change the amount the advertiser pays me? Or would I still get paid 0.01$ for every view regardless of showing the image/videos assets in my ad?

I hope my question has become a bit more clear. 

Thank you.

[Google Mobile Ads SDK Developers]

Hi Jamesma,

I want to be clear that this type of question is not really related to the SDK integration and that generally this is a product question where https://support.google.com/admob/gethelp is the appropriate channel for this.

I will say though that predictability of the sizing of assets and whether you present the video assets should generally uplift performance. If the server think that slot won't display the video asset, it might try to optimize by not returning video assets or targeting inventory of video assets because it's a waste of bandwidth to return a video and prepare that MediaView if it won't be shown. Additionally, the sizing of assets can't be as optimized if sometimes your view is small, but other times it's big. Performance as I mentioned before is based off of many factors, but I do think you could see performance uplift by using a new ad unit ID for your larger placements that shows video so the way ads for that ad unit are rendered are more predictable.

Thanks,

Eric, Mobile Ads SDK Team