Google advertising SDKs

[A'amer Mohamed]

I started recently to look into google advertising sdks, my target is earning money for showing any advertisements inside small banners inside my app. now when I looked through google sdks, I found variety of options, I am not sure of the difference between them, here they are

1. Google AdMob
2. Google Adsense
3. Ad Exchange
4. DoubleClick For Publishers (DFP) users

I need to know

1. the difference between those terms?
2. which one is suitable for my target above?
3. platforms (Android, iOS, Windows Phone) supported by this suitable option that suits my target
4. does this suitable options works for my country Egypt ?

really hope someone could help me with this matter, thanks in advance

[Eric Leichtenschlag]

Hello,

You have a mobile application, so that rules out AdSense, which is for web and mobile web sites.

I wish I knew more about the Ad Exchange use case but I don't know so I'm going to compare the other two for you.

AdMob and DFP both share the same SDK, but you'll set up your inventory on either the AdMob or DFP site depending on your situation. AdMob is the catch-all solution perfect for developers who just want to show some ads and start monetizing their app.  DFP is generally used by bigger publishers who have direct deals with advertisers, and have more custom requirements on exactly how they allocate their traffic.

AdMob is probably what you're looking for. It is on iOS and Android, and also has a beta Windows Phone 8 SDK. I'm pretty sure it works in Egypt, though Egypt may not be migrated to our new console at apps.admob.com. If Egypt isn't an option there, you can sign up at the old www.admob.com site and you'll be able to migrate once the new console supports Egypt.

Cheers,
Eric