Ad Revenue Throttling Despite User Growth – Requesting Guidance on AdMob Anomaly Detection

[Creative Thinkers]

Hello AdMob Community,

We are the developers of the Mobile App. Over the last two years, we’ve doubled our active user base with strong retention and engagement metrics. Despite this growth, our AdMob revenue has remained flat.

Here’s what we’ve observed:

1. We implemented all optimization suggestions provided in the AdMob guidelines.
2. Whenever these optimizations improve performance, AdMob’s anomaly detection seems to trigger, leading to drops in Match Rate & eCPM.
3. We have raised multiple support tickets, sharing data directly from our AdMob dashboard that highlights this throttling pattern.
4. Despite clear evidence, the issue remains unresolved.
5. It appears that revenue is being range-bounded, with the algorithm mirroring past performance even as user base doubled and ad requests increased.

This raises two important concerns:

• For Mobile App: It restricts our ability to grow fairly despite scaling responsibly.
• For the broader developer community: It creates uncertainty and discourages investment in building sustainable apps.

Our Request:

• Guidance on how developers can avoid false positives with anomaly detection.
• Clarity on whether AdMob revenue is range-bound by past performance patterns.
• Escalation or dedicated support channels for developers facing similar issues.

We value the AdMob platform and want to continue growing within Google’s ecosystem, but fairness and transparency are critical.

Looking forward to hearing from other developers and the AdMob team on how this can be addressed.

Thank you,
Team, Creative Thinkers