Can i use AdMob without publishing app on playstore?

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NAndroidEx

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Dec 19, 2019, 7:57:39 AM12/19/19

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Currently I'm using StartApp for showing ads in my app. The eCPM was around $1.40 when it was live on play store but as soon as I removed it from play store, it went to $0.15. I contacted support, they told "Low eCPM is because of removaal of the app from play-store". I don't want to re-upload the app on play store due to some reasons. But I can't stop it completely as the app have more than 23K daily active users and the cost to maintain the app is almost (23 * revenue) generated from ads.

My question is if I use AdMob in my app, will eCPM be affected if the app is removed from play store? OR it doesn't matter if app is live or not in case of AdMob? OR is there any chance of Account Termination if not published to play store?

Mobile Ads SDK Forum Advisor Prod

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Dec 19, 2019, 2:46:43 PM12/19/19

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Hello,

This is more of a product level concern. You could post your concern on the AdMob Product Forum and the product experts will be able to suggest if the eCPM will be affected if the app is removed from Play store.

Thanks,
Bharani, Google Ads API Team