Measure viewability for native ads with custom templates

[Shashank]

Hi

I have not been seeing the 'https://pagead2.googlesyndication.com/pcs/activeview' call in Charles when I try to load a native ad with a custom native format whereas I see the call being triggered when I load a unified native ad. I am assuming this call is critical to make sure that viewability metrics are captured in the ad manager portal against the line item. I have followed steps specified in the link: https://developers.google.com/ad-manager/mobile-ads-sdk/ios/custom-native-omid. I am making use of the google mobile ads sdk version: v7.47.0. Please assist. 

Shashank

[Mobile Ads SDK Forum Advisor Prod]

Hello Shashank,

Thanks for reaching out to us. That step is for custom native advanced ad types only. Make sure that you have properly configured your view ability provider and then check whether the events are being reported and then let us know if you notice any issues from your dashboard. If you are still facing some issues, then provide us with your Charles log and we will have a look. You can use "Reply Privately to Author" option to share the details privately.

Regards,
Deepika Uragayala
Mobile Ads SDK Team
 

ref:_00D1U1174p._5001UEIVXU:ref

[Shashank]

Hi

I have reached out to you privately with Charles logs and more details. Let me know if you need more information. Looking forward to the reply. 

Thanks

Shashank

[Mobile Ads SDK Forum Advisor Prod]

Hi Shashank,

I haven't received any private reply with your attachments. Can you please share it via "Reply Privately to Author"  option.

[Mobile Ads SDK Forum Advisor Prod]

Hi Shashank,

Thanks for sharing the requested details. This is the expected behavior as with Custom Native Advanced Ads, it would be up to you report impressions through the SDK. You can read more about this here .

[Shashank]

Hi Deepika,

I'm aware on how I can report impressions and click. My question is about the viewable impressions which I am assuming is communicated to the google server using the end point: https://pagead2.googlesyndication.com/pcs/activeview which seems to be missing when I try to show an advanced native ad, but I see the end point being hit when I try a unified native ad with system defined format (Native Content). Please check the Charles logs/code I had sent privately and look for activeview end point hits being missing for advanced native ad and being present for the native content ad. Let me know if I'm still unclear. 

Thanks

Shashank

[Mobile Ads SDK Forum Advisor Prod]

Hi Shashank,

If you are looking to measure viewability of the given custom native ad, then you need to look at our updated guidelines on how this can be integrated.

Let us know if you need anything else.

[Shashank]

Hi Deepika,

The code that I had shared previously(in private) had the code for registering the ad view with the displayAdMeasurement and also was calling the method start as explained in the guidelines of the article that was shared by you in the previous email. Let me know if I'm missing anything.

Thanks

Shashank

[Mobile Ads SDK Forum Advisor Prod]

Hi Shashank,

Your case has been escalated to the SDK engineering team, we have asked for clarification around expected behavior here and will update when we get a response.

Regards

Sam

ref:_00D1U1174p._5001UEIVXU:ref

[Shashank]

Thanks Sam. Looking forward to the update.

[Shashank]

Hi Sam,

Any update on this?

[Mobile Ads SDK Forum Advisor Prod]

Hi sorry I was OOO last week.

Engineering hasn't yet looked at your issue, I've just highlighted the issue to them again and will update when I get a response.

[Shashank]

Hey Sam,

Any updates?

[Mobile Ads SDK Forum Advisor Prod]

Hi,

Sorry yes there is an update, the engineer advised:

"This is expected. SDK doesn't have reference to the custom template ad view, and doesn't have active view monitoring on the ad view.

But if the custom template ad has media view, it should have active view monitoring since the media view is still rendered by the SDK."

Does this help answer the question for you? Are you using media view in your custom template ad rendering?

[Shashank]

Hey Sam,

Thanks for sharing the response.

We do provide the reference of the ad view to the sdk using the code below as documented in the article: https://developers.google.com/ad-manager/mobile-ads-sdk/ios/custom-native-omid. It is not a media view that I am trying to load. Let me know if I am missing something here. Thanks.

// Set the top-level native ad view on the GADNativeCustomTemplateAd so the
  // Google Mobile Ads SDK can track viewability for that view.
  _customTemplateAd.displayAdMeasurement.view = _simpleNativeAdView;

[Mobile Ads SDK Forum Advisor Prod]

Hi,
Yes, that  enables OMID view monitoring. It doesn't enable SDK view visibility monitoring.

Regards
 

[Shashank]

Sam,

1. Could you please explain the difference with more details? 

2. What all can we measure using OMID view monitoring? 

3. Can we enable sdk view visibility monitoring for native format ads? 

Thanks

[Mobile Ads SDK Forum Advisor Prod]

Hi, in answer to your questions:

1. Active view is used for Google Ad Manager / AdMob tracking in your Google dashboard. OMID is used for tracking ad view info using your own viewability provider which you use to set up OMID tracking.
2. OMID details can be found at https://developers.google.com/ad-manager/mobile-ads-sdk/ios/open-measurement. It allows you to use third-party viewability providers to verify impressions and click measurement
3. Assuming you're still talking about custom template ads, yes if you use Media View. For backfill / programmatic native ads it's automatically supported.

Hope this helps

Regards

Sam

ref:_00D1U1174p._5001UEIVXU:ref

[Bang Iwan C1]

https://youtu.be/0ALKfwRzmgQ

Dikirim dari smartphone Sony Xperia™ saya

---- Mobile Ads SDK Forum Advisor Prod menulis ----

--

---
You received this message because you are subscribed to the Google Groups "Google Mobile Ads SDK Developers" group.
To unsubscribe from this group and stop receiving emails from it, send an email to google-admob-ads...@googlegroups.com.
To view this discussion on the web visit https://groups.google.com/d/msgid/google-admob-ads-sdk/zNgGq000000000000000000000000000000000000000000000PXS28900UvZ40VYUQYe73Fy1Kh1xYQ%40sfdc.net.

[Shashank]

Thanks Sam. This clears my doubts. 

This may be repetitive: Can we pass the ad view to the sdk or are there any workarounds to support active view when we are using Custom Native Templates for a non video ad? 

My implementation details are shared in one of the previous emails and is exactly like this test example: https://github.com/googleads/googleads-mobile-ios-examples/blob/master/Swift/admanager/AdManagerCustomRenderingExample/AdManagerCustomRenderingExample/MySimpleNativeAdView.swift.

Thanks

Shashank

[Mobile Ads SDK Forum Advisor Prod]

Hi,

I've verified with the SDK engineers that currently it is not possible to track using active view on custom template ads that are showing only static images as it's not currently possible to use media view with your own images.

[Axel Vander Elst]

Hi,
Verry interesting topic.
I'm wondering if it is possible to track viewability in native custom (display) ads.
We are 2.5years since the last response. Maybe some things has changed, in the docs I can't find anything about this topic.

Regards
Axel

[Mobile Ads SDK Forum Advisor]

Hi there,

https://developers.google.com/ad-manager/mobile-ads-sdk/ios/custom-native-omid is the documentation for OMID viewability for display custom native ad formats, though I think this was around in the discussion in 2019.

Thanks,
Eric, Mobile Ads SDK Team

ref:_00D1U1174p._5001UEIVXU:ref