OK, I installed gcc-arm-linux-gnueabi and gfortran-arm-linux-gnueabi, deleted and unzip'd the OpenBLAS directory and tried this:
make CC=arm-linux-gnueabi-gcc FC=arm-linux-gnueabi-gfortran HOSTCC=gcc TARGET=CORTEXA9
...
/gcc-usr/lib/cross/gcc-cross/armarm-linux--linuxgnueabi/-gnueabi4.7/../../../..//4.7arm-linux/../../../../arm--gnueabi/binlinux/ld: error-gnueabi/: secondtst.obin/ld: uses failed to VFP mergeregister arguments, testsecond does not
/usr/lib/gcc- target cross/arm-specific linux-gnueabi/4.7data/../../../../arm-linux-gnueabi/bin/ld: failed to merge target specific data of file secondtst.o
of file dsecnd_INT_ETIME.o
/usrcollect2: error: ld returned 1 exit status
/lib/gcc-cross/arm-linux-gnueabi/4.7/../../../../arm-linux-gnueabi/bin/ld: error: dsecndtst.o uses VFP register arguments, testdsecnd does not
/usr/lib/gcc-cross/arm-linux-gnueabi/4.7/../../../../arm-linux-gnueabi/bin/ld: make[2]: failed to merge*** [testsecond] Error 1
target specific data of file dsecndtst.o
collect2: error: ld returned 1 exit status
make[2]: *** [testdsecnd] Error 1
make[2]: Leaving directory `/home/dmazzoni/Downloads/OpenBLAS/OpenBLAS-develop/lapack-netlib/INSTALL'
make[1]: *** [lapack_install] Error 2
make[1]: Leaving directory `/home/dmazzoni/Downloads/OpenBLAS/OpenBLAS-develop/lapack-netlib'
make: *** [netlib] Error 2
So... Progress, but now the dreaded link errors.