[Gomaeen] Fwd: NMEA Marketing and Communication Contract

[GOMA Environmental Education Network]

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Subject:	[SCUTTLEBUTT:8123] NMEA Marketing and Communication Contract
Date:	Mon, 20 Feb 2012 09:45:47 -0500

The National Marine Educators Association (NMEA) seeks a Marketing and Communications specialist for a two year contract. Please see below for details. All application packets should be sent electronically to NMEA Administrative Assistant Johnette Bosarge john...@imms.org<mailto:john...@imms.org> by 5:00 Eastern time on March 10, 2012.

National Marine Educators Association (NMEA) Marketing and Communication Contract

Rationale: NMEA has lost 20% of its members since 2008, and is currently losing 5% a year.  The NMEA Executive Committee met in January 2012 and decided to be proactive in hopes of preventing this downward turn from becoming a trend.  We are making a strategic investment of $20,000 from the capital reserve account to procure a two-year contract with a communications consultant to improve our capacity to recruit and retain members.  The goal is to add 200 members in two years to balance this investment.

Proposed 2-Year Contract

Reason for position:  Improve NMEA membership recruitment and retention by improving the NMEA brand and better communicating messages across platforms with members and the public.

Expectations:

1)      Create and maintain cohesive, accurate, up-to-date messaging across all NMEA committees and communication platforms to better market the organization to the public and other potential members.



§  Analyze all NMEA, chapter and committee communication/messaging tools (e.g., web site, brochure, and social media) for consistency and quality of current marketing efforts and report to Board with findings by May 1, 2012.

§  Communicate findings to NMEA web editors and related committees (Technology, Membership and Executive)  and discuss potential strategies for improvement.

§  Incorporate efforts of outreach and membership-related committees, specifically: Expanding Audiences, Grants/Funding, Membership, Outreach, and others into developing an overall communication strategy.

§  Work closely with chapter representatives to similarly represent NMEA as a parent organization, encouraging joint, reciprocal, and complimentary communications and benefits.

§  Present suggested communication strategy to the board by June 1, 2012.

§  Upon approval, begin implementing strategy by July 1, 2012.


2)      Consider additional marketing tools to assist in improving communication and increasing membership (e.g., Facebook, Twitter, YouTube Channel, etc.) and coordinate associated committee involvement in implementation.



§  Research and propose products and strategies to implement

§  Present proposal to board for approval by September 1, 2012.

§  Upon approval, begin creating and implementing products, continually coordinating with board, committee chairs, and chapter representatives throughout the process.


3)      Coordinate regular updates to all communication/marketing tools.

Likely candidates: The person filling this position would not need to reside near the national office.

Year 1 fee not to exceed: $12,000
Year 2 fee not to exceed: $8,000

Timeline: Approximate start date – April 1, 2012.  Approximate end date – March 31, 2014

To Apply: Send resume/CV and 3 references along with a cover letter briefly describing your qualifications and how you would approach the job to NMEA Administrative Assistant Johnette Bosarge john...@imms.org<mailto:john...@imms.org>.

Application Deadline: March 10, 2012