[Gomaeen] Fwd: Clearwater, Florida: Community-Based Social Marketing Training

[GOMA Environmental Education Network]

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Subject:	{Disarmed} Clearwater, Florida: Community-Based Social Marketing Training
Date:	Tue, 06 Mar 2012 06:17:18 +0300
From:	Doug McKenzie-Mohr <f...@cbsmlist.com>
Reply-To:	w...@cbsm.com

This June I will be delivering a two-day introductory community-based social marketing workshop in Clearwater, Florida (June 13 - 14).    This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior. This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending.   Workshop Information & Online Registrations: https://www.htfsolutions.com/HTFSolutions/forms/mma/index.htm Please consider forwarding this announcement to colleagues who might benefit from attending. Thanks in advance for considering this request. Sincerely, Doug McKenzie-Mohr, Ph.D. Environmental Psychologist

Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. His work has been featured in the New York Times and his book recommended by Time magazine. We invite you to attend this workshop, as we are confident that the training provided will fundamentally change the way you think about program delivery. Evaluations More than 50,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally. Here are several anonymous evaluations from recent sessions: "This was the best workshop that I have attended in my 25 years of professional work" "Fantastic. Simply invaluable" “Easily the most valuable workshop I've ever attended.” “Outstanding presentation style. Expertise is obvious.” “Great workshop. Lots of useful tools and information.” “Outstanding!” “Much, much better than expected.” “Great information. Speaker was wonderful.” Register Workshop Information & Online Registrations: https://www.htfsolutions.com/HTFSolutions/forms/mma/index.htm Please consider forwarding this email to colleagues who might benefit from attending.

You received this email because you are subscribed to the Fostering Sustainable Behavior website. To unsubscribe from announcements visit: MailScanner has detected a possible fraud attempt from "mailer.cbsmlist.com" claiming to be http://www.cbsm.com/unsubscribe.lasso?list=32. Fostering Sustainable Behavior notifications are sent by McKenzie-Mohr & Associates Inc., 248 Eglinton Street, Fredericton, NB, Canada E3B 2W1.