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-------- Original Message --------
Subject: Fwd: March NOAA Communicator
Date: Thu, 8 Mar 2012 09:55:39 -0600


This is my last NOAA Communicator, as I am leaving NOAA on March 9 after three wonderful years. The idea for this monthly email is simple: to improve how we communicate our science. I hope we have helped you become better communicators, whether you are speaking to your coworkers, your family and friends, or the public. NOAA's science, service, and stewardship are vital to people's lives and well-being. 

I thank Jana Goldman for being the driving force behind NOAA Communicator. I am glad to know that it will continue in her most capable hands. 

Warmest regards,
Justin Kenney
Director, NOAA Office of Communications & External Affairs



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Meet our staff

Skip with the smallest book in the
                                NOAA collection.

In this issue, meet,Albert “Skip” Theberge, chief of reference at the NOAA Central Library in Silver Spring, Md.


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Please let us know what you think! 

The NOAA Communicator team is eager to hear from you. Please comment and offer suggestions by emailing:

Jana Goldman
NOAA Communications &
External Affairs 
Jana.G...@noaa.gov


A web version of NOAA Communicator
is also available.

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   Tips for Effective Communication                  Issue 14 - March 2012

Hello, I must be going. I cannot stay, I came to say I must be going. I’m glad I came but just the same I must be going. 
~ Groucho Marx, American comedian, film star (1890-1977).

Welcome to the NOAA Communicator! Here are articles, tips, and other resources to help you communicate effectively.

Writing with style

People in the fashion world know style — so do writers. While the fashionistas look for details like hem length, fabrics, and colors, writers burrow into style books to find the proper placement of a period, spelling of a word, or whether or not to capitalize a title.

Every organization that communicates uses a style guide to ensure consistency. For public communication, NOAA uses the Associated Press – or AP – stylebook.

First published in 1953, the AP stylebook quickly became a fixture on every newspaper, radio, and television copy desk. It is now available electronically, but many people prefer their well-thumbed and annotated spiral-bound versions.

This is why words you thought should be capitalized are not. This is why we don’t put periods in acronyms. This is why we change things like “underway” to “under way” when describing something that has begun – except in certain circumstances.

While your communications team usually catches and changes things to AP style, the final eyes rest in NOAA Communications headquarters. So below, please find some of the things that are often caught by Jerry Slaff and Gen Contey who frequently save us from making some egregious style gaffes.

Common AP Style Flubs:

Capitalization: Federal workers might feel especially enthusiastic when it comes to this word, but AP Style does not capitalize "Nation," (or Federal Government, for that matter) unless is it part of a formal name, such as "Cherokee Nation" or “Federal Reserve System.”

Titles: President Obama gets a capital "P," but "the president" does not. Titles before a name are capitalized, after the name they are not: NOAA Administrator Jane Lubchenco; Jane Lubchenco, NOAA administrator.

Time: Noon means 12 p.m.; midnight means 12 a.m., so no need for "12 noon" or "12 midnight."

Quote marks: Double quotes for someone speaking, single quotes for quotes within a quote. And please remember: No double quote marks in headlines: single quote marks only! If a quote spans more than one paragraph, only the last paragraph gets both opening and closing marks — all others only need opening quotation marks.

Numbers: Generally, spell out number less than 10 – “We began this project eight days ago.” Figures should be used for 10 and above – “The Mauna Loa record has more than 50 years of data.” Use figures for dates, ages, times, addresses, dimensions and percentages. With the exception of years, spell out any numbers that begin sentences: "2000 was a fine year" is correct, but "85 people were invited to the party" is not. And if you’re using decimal numbers less than one, use a leading zero for clarity (0.05, not .05).

Plurals of numbers: "The 1980s were great years for MTV." "Boeing made 16 new 747s." No apostrophes, please!

Possessive of numbers: "He was 1972's cultural icon." (“Cultural icon” belongs to 1972). But — “He was a 1970s’ cultural icon,” referring to the decade.

Units of measure: Generally, do not abbreviate terms such as pounds, miles, hours, milligrams, etc.

One word or two? Hyphenate or not?

  • website, webcam, webcast ... but Web page
  • yearlong, daylong, monthlong
  • agencywide
  • part time ("She works part time.") vs. part-time ("She has a part-time job.")
  • policymaker is correct, but so is decision-maker: That's AP!
  • nongovernmental
  • Midwest ... but Mid-Atlantic

Myriad misuses: “Myriad” means: "a great number of." Therefore, "There are a myriad of options" is NOT correct. Instead, "There are myriad options to consider." Ditch the “of” – it’s unnecessary.

Resources: If you don't find an answer in AP Style Guide, AP refers you to its accepted list of references, starting with Webster's New World College Dictionary (remember there are several Webster dictionaries out there) For more about AP references, visit www.apstylebook.com.

And don’t forget, your NOAA communications people are among the best resources for style questions (writing, not necessarily fashion).

— Jana Goldman, with much help from Gen Contey and Jerry Slaff, NOAA Office of Communications & External Affairs 

Meet our staff

Albert “Skip” Theberge
of reference at the NOAA Central Library

Skip with largest book in NOAA
                              collection.

Albert “Skip” Theberge
Chief of Reference at the 
NOAA Central Library

When Skip Theberge was a young officer onboard the Surveyor in Norton Sound, Alaska, with the Environmental Science Services Administration Corps (now the NOAA Corps), he says he would have laughed at the idea of becoming the chief reference librarian for the NOAA Central Library. But, after 27 years in the NOAA Corps, that’s exactly what he did. His work immerses him in communicating NOAA science to diverse audiences within and outside of NOAA.

Skip is a graduate of the Colorado School of Mines with a professional degree in geological engineering. He also has a master’s degree in management from the Naval Postgraduate School.

Why is your work important?

As chief of reference at the NOAA Central Library, my work is part of the larger mission of the NOAA Central Library and its affiliated NOAA libraries. We are a vital part of NOAA’s invisible infrastructure. The libraries help NOAA researchers and policymakers by giving them electronic journal subscriptions, the unified NOAA libraries on-line catalog, access to NexisLexis, access to tens of thousands of NOAA-related photographs through the NOAA Photo Library, and bibliographies on diverse topics. The libraries also provide citation analysis, training, guidance on acquisition and development of metadata, and other information-related services. Also, the NOAA libraries are the primary stewards of NOAA’s intellectual heritage.

How do you help wider audiences to understand and appreciate NOAA science?

The NOAA Library system as a whole is in many cases the first stop for people seeking information on NOAA science, programs, and policies. Besides providing classical reference services, a function of the NOAA Libraries is to understand the structure of NOAA and direct patrons to the appropriate office. The NOAA Central Library has led or contributed to a number of agency efforts that enhance public appreciation of NOAA. I’ve been involved in all of these efforts:

The Central Library also provides tours to interested groups from outside of NOAA, as well as in-house groups. I provide information on NOAA heritage to NOAA Corps Basic Officer Training Classes and help introduce young officers to the NOAA values of service and stewardship. I also have written many publications on aspects of NOAA history and heritage, as well as making presentations at conferences and outside organizations.

What do you enjoy the most about your work?

First and foremost is the day-to-day interaction with people throughout NOAA and the outside community. On any given day I might assist people in any part of NOAA, anywhere in the world. Second, I enjoy the everyday access to one of the major science libraries in the Western Hemisphere. While conducting research for others, writing papers, or helping build Library products, I constantly am surprised and amazed at the depth of our materials. Each day brings a new discovery. Third, I find it quite gratifying to help build products that can help the NOAA community and the larger community of outside users of the Library.

Where do you do most of your work?

Most of my work is done within the NOAA Central Library. However, I do a considerable amount of reading, writing, digitization of imagery, and other functions at home. There is insufficient time in any given day to do either what I have to do or want to do relative to NOAA-related work.

What in your office could you not live without?

In today’s world, access to the computer for both communication and information harvesting is absolutely imperative. However, I grew up in an environment that placed high value on books and their relation to learning. I probably never would have come to work in the NOAA Central Library if I could not experience the personal satisfaction that comes from holding, opening, and investigating the content of books that range through centuries of time and spatially from the surface of the sun to the bottom of the sea. I am truly fortunate to work in our NOAA Library.

If you could invent any tool to make your work more efficient and cost were no object, what would it be? Why?

I make no claims to being an inventor so have few suggestions in that field of endeavor. However, it would be good to have faster and more efficient optical character recognition scanning technology to digitize and make accessible the vast holdings of the NOAA Central Library and NOAA Library system. Digitizing much of the collection is necessary to preserve our intellectual heritage. Many documents in the NOAA Central Library and field libraries have deteriorated or are in danger of significant deterioration. The costs of maintaining large library spaces are driving considerations for downsizing of library facilities.

When did you know you wanted to pursue a career in science?

Although I have a career in NOAA science, I have never thought of myself as a scientist. I was trained as an engineer and spent 27 years in NOAA Corps, but also did stints in other parts of NOAA including liaison to Scripps Institution of Oceanography. While there, I was introduced to a whole host of problems, instruments, and techniques that I hadn’t dreamed existed, as well as being associated with the excitement of the quest for scientific discovery and understanding. During my time at Scripps, I saw many world class scientists refer to the history of their organization, its past accomplishments, and its luminaries in helping them “sell” their programs and concepts. Accordingly, I became interested in the history of our agency and the history of ocean sciences. I had already been a heavy user of the NOAA Library and unexpectedly was offered a position here in library reference following retirement from NOAA Corps. I can honestly state that I never consciously thought that I wanted to pursue a career in science or even along its periphery. It just happened.

How did you become interested in communicating about science?

While at the Colorado School of Mines, I took the easiest English course I could find to fulfill a humanities requirement. It involved little work with the exception of a class project. As I dabbled somewhat in landscape photography, I made a presentation on the ability of imagery to convey difficult concepts that neither the spoken nor written word could. Classroom discussions ensued, touching on various concepts of reality and truth – concepts I had presumed to be embedded in a photograph. Although I and many others still wrestle with many of these concepts, I became intrigued with how best to capture and convey both “truth” and “reality.” Much of my career has been spent accordingly, dealing with error bounds in surveying work, best algorithms to use in presenting the truth of data and cartographic products, and in trying to unravel the truth of imagery, the written word, and spoken word. I don’t know if my concern with such concepts stems from this one “easy” course, but that course certainly has influenced me for many years.

What’s at the top of your recommended reading list for a young person exploring career options?

Perhaps heresy for a librarian, I can make no recommendation for the top of a recommended reading list. Instead read widely and with an open critical mind. Seek other viewpoints, compare and integrate as needed. I prefer autobiographies, biographies, accounts of scientific expeditions, and accounts of explorations. If pursuing a career in science, there are numerous books that deal with the evolution of scientific ideas. I do recommend The Rejection of Continental Drift by Naomi Oreskes, The Ice Finders by Edmund Bolles, and any number of books dealing with Charles Darwin and the theory of evolution. For both an understanding of how we came to be an American nation as well as a look at 18th century science, read and absorb all you can on Benjamin Franklin.

What part of your job with NOAA did you least expect to be doing?

If someone had told me in 1969 when I came into the Environmental Science Services Administration Corps (a pre-cursor of today’s NOAA Corps) and was assigned to the then ESSA Ship SURVEYOR working in Norton Sound, Alaska, that I would someday become the chief of reference of the NOAA Central Library, I would have told them they were insane.

Do you have an outside hobby?

Playing with my grandchildren (can’t wait ‘til my grandsons and granddaughters are old enough to start throwing a baseball with), reading to them when they can sit still long enough, and sometimes still dabbling in landscape and weather photography. I would also like to travel the full extent of the U.S. coastline (done significant amount with work, but would like to fill in the holes) someday and hit most of our national parks and monuments.

What would you be doing if you were not working for NOAA?

I’m forty-three years into working for NOAA and still having fun. If it gets more difficult or significantly less enjoyable, I stand ready to retire again anywhere from two weeks from now to twenty years from now. I will cross the post-NOAA bridge when I get there. My mantra has always been (and most days I mean it), “Another great day in paradise.”

_________________________________________________________________
This message was generated for the Director, NOAA Office of Communications & External Affairs by the NOAA Information Technology Center/Financial and Administrative Computing Division    
      


--
Ann Weaver
><((((º>`•.¸¸.•´¯`•...¸><((((º>
Training Specialist, Certified Professional Facilitator
NOAA Gulf Coast Services Center
Building 1100 Room 232
Stennis, MS 39529
(228) 688-2061 (o)
(228) 239-4788 (c)

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