The import feature is meant to help the transition from an old
account, so it helps you get all your old messages over to Gmail but
then only keeps checking for new ones for 30 days. If you want your
Gmail account to permanently be checking an account, you'll want to
use the fetching over POP3 feature.
As a side note, the POP fetcher will actually check more often if the
account is busy, up to a maximum of around 15 minutes.
Ryan